#ButThisIsNotEnough: Why this should be our motto for conserving the environment

 #ButThisIsNotEnough: Why this should be our motto for conserving the environment

Image courtesy - Mahindra Rise

If you have clicked on this article, chances are, you want to be environmentally conscious. So do I.

I’m in my mid-twenties, and in the last few years, I have developed an affection towards nature and greenery. I am not sure if that’s because I live in an urban jungle or because every time I step outside my building, it feels like walking into a suffocating sauna, but I didn’t become environmentally woke one random day. The shift was very gradual.

My work involves a lot of creative thinking, and sometimes it can be a little stressful. I discovered that the best way to calm my nerves was to go to my office building’s balcony and observe my surroundings. While the cityscape is stunning, it’s the patches of green that I find oddly soothing.  Whenever I walk down a road, I find myself admiring the strength and vitality of trees and whenever I get a window seat on the train, I can’t help but smile at the beauty of nature as it passes me by.

I started cherishing the small breaks at work when I could spend a few minutes on the balcony, taking in the breeze and the calming air. Gradually, I noticed a change in my behaviour. It started with small things like turning the lights off whenever I left my room or turning the tap off whenever I brushed my teeth. I even started carrying a small bag with me to collect any wrappers, juice boxes, chips bags etc. that I consumed during the day so that I didn’t litter. Doing all of these small things did make me feel good about myself. However, I couldn’t help but think #ButThisIsNotEnough.

I started looking at my everyday habits from an environmental perspective.

Do I really need plastic water bottles? Could glass ones be better? Should I really be going to the ‘sabji market’ without carrying a bag of my own? That’s at least half a dozen plastic bags that I could avoid! Should I use buckets instead of a stand-in shower? I could save a lot of water that way! Could I convince my building supervisor to convert the terrace into a small garden for the community? Should I travel in an air-conditioned SUV all by myself or is there a way for me to carpool with my friends to and from work? Can we turn off the car engine at the traffic signal?

Every time I implemented some of these points in my day-to-day life, I kept thinking #ButThisIsNotEnough.

What more could I do?

I started reading blogs on environmentally conscious lifestyles and found them to be quite helpful. But I wanted to do more. That’s when I started looking for NGOs working in the area of environmental conservation. I searched online and found literally hundreds of organizations which were doing their bit to save our future. But I was filled with doubt about the legitimacy of their efforts and the scale of their impact. So I kept searching until a few weeks ago, I stumbled upon Rise For Good, the corporate citizenship platform of the Mahindra Group. I was surprised to see that a HUGE multinational company that makes cars was taking environmental conservation so seriously.

On their website, I found a list of several credible NGOs which they work with for a variety of environmental initiatives. NGOs like:

Naandi Foundation - Founded in 1998 as a Public Charitable Trust with the aim to eliminate poverty. Works in the areas of safe drinking water, sanitation, safe motherhood, and early childhood development, including tackling malnutrition,

Srijan - Established in 1997. Grassroots implementation and support agency that promotes sustainable and self-reliant models of rural development through interventions in agriculture, horticulture, natural resource management, and dairy and livestock management

Pradan - Created in 1983. Helps people in marginalized communities by working in areas of social mobilization, food security, natural resource management, livelihood training, and others.

I felt a real connection with the Rise for Good initiative by The Mahindra Group because just like me they believed that they could do more to protect our environment and after much deliberation, I joined an NGO supported by the Rise for Good initiative through their website.

If you would like to get involved and make a difference – visit http://bit.ly/FPMakeADifference to support an NGO and make #ButThisIsNotEnough your motto for environmental conservation!

This is a partnered post. 

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Updated Date: Apr 25, 2018 12:29:20 IST