Authentic designs and a unique heritage: A look into Masaba Gupta’s life journey

“Inspiration is everywhere. It could be a book you’ve read or a person you’ve met. It keeps changing because so many things keep happening to you.”

Raised in spotlight, being the daughter of Indian actress Neena Gupta and legendary West Indian batsman Sir Vivian Richards, Masaba Gupta has certainly had the world’s most trying experiences. The public attention she has inherently acquired has not stopped her from discovering her creative self. She has rather pointed this attention towards her many creative avatars: as a dancer and singer first. Masaba says_, “Dance taught me to channelize my emotions. Music was a lot more about discipline, focus and research.”_

The world’s most valuable beer brand, Budweiser aims to document the inspirational life story of Masaba Gupta that is driven by her ambition, authenticity and freedom, through its global, youth-oriented campaign, Brewed the Hard Way (BTHW). Through this humble initiative, the brand attempts to reach out to young adults who live their life on their own terms, pursue their passion with conviction and walk through the world with a confidence that only comes from knowing who you truly are.

The ace fashion Designer Masaba is happy to associate herself with this campaign to inspire several others with the values and philosophy that she has followed over her lifetime to carve a niche for herself. “The common notion is that if you are a celebrity kid you’ve had it easy. But that’s not true at all. Everyone has their struggles and so did I. And the only way I could prove myself was to be as authentic as I possibly could, to let people see the real me through my designs. I let my work do the talking, which is why I’m glad to associate with Brewed the Hard Way campaign. It’s a great initiative to inspire people to work tirelessly towards what they are passionate about and stay true to themselves,” Masaba claims.

Destined to flourish as a fashion designer, Masaba showcases the energy of a dance performance in her fashion shows. The musical rhythm accompanying the showcase of her collections often comes to her even before a single piece of cloth is cut. The artist is convinced that she has inherited her creative skills from her mother, who always had a unique sense of style, while she derived her personality from her father. Both her mother’s sense of style and her father’s personality merge to give birth to offbeat designs that reflect the artist’s simple life.

Here is a virtual tour into four of her favorite collections and the inspiration behind them:

The Palm Print Saree

One’s most emotional memories are always tucked away in the years spent growing up like the close friends one makes in college. Masaba’s most vivid and fond memory from her childhood inspired her first moment of design. “My mother used to take impressions of my feet and palm from the time I was born and framed it on the wall as I kept growing,” she says. “Years later, I revisited them and thought they would be nice to print on clothing, especially a saree.”

Pocket Saree

The world’s most sensuous garment is notoriously difficult to navigate as you breeze through your day. The modern woman has a multitude of accessories at her disposal, none are comfortable to manage with a drape. Masaba’s pocket sarees are a genuine nod to fixing this dilemma. “Whenever I wore them myself, I couldn’t handle them, and it is a problem a lot of youngsters face with the sari,” she says. “Now, it makes them easy to wear and stick a lipstick or a phone in the pocket.” Masaba’s style is all about the details.

Candy Collection

A part of us always transports us to those young childhood memories when our parents bought us candy or when our grandparents tucked it away, secretly – only for us to gorge on, when no one else was looking. Masaba’s candy collection dips into this storehouse of visions to create silhouettes with bright pop prints. She imagined cotton candy clouds and tailored them to perfection. The designer’s imagination translates into a tactile sensory adventure: you can feel the softness of candy in the cut of the fabric - all breezy, comfortable and fun.

Horse Collection

When you wear a Masaba collection, it’s poetry in motion. This one in particular, she says, “are inspired by brush strokes of magnificent art-inspired pieces.” The clothes have clean, flowing patterns reflecting the animal’s rich coat of skin and its almost celestial gait. The dynamism in the cut is an ode to everything about horses that women love - their character, their attitude and the romance in their eyes. “I’ve blended in a classic palette of red, white and black with aesthetically Indian yet modern silhouettes,” says Masaba. “There are intricate details with elegant drapes. Brush strokes, watercolor splatter and chalk moves have all come together just right for this collection.”

Masaba’s collections tell her inspiring narrative, with a natural flow that syncs well with the BTHW campaign philosophy that aims to bring to life key brand values like freedom, ambition, and authenticity.

Budfactory.in encompasses more such inspiring true stories that reflect these values among individuals who have undergone arduous processes yet believed in repeating them till they achieved perfection. Until then, they would let nothing come in their way, not even their already successful lives.

This is a sponsored post.