The winners for Media, Mobile and Outdoor categories were announced at Cannes Lions 2014. India bagged three golds, its first at this year’s edition of the awards. All the golds have come to India for Hindustan Unilever’s Kaan Khajura Tesan campaign. Indian agencies also won two silvers and three bronzes across the three categories. In all, India’s 29 shortlists across all three categories converted into eight metal.
The metal tally for India stands at three golds, five silvers and six bronzes, so far.
A detailed, category-wise list of the winning campaigns is below.
India won two golds in this category, both of which went to PHD India for the ‘Kaan Khajura Tesan’ campaign. The entry won for ‘Use of Audio’ and ‘Use of Mobile Devices’.
Ogilvy India bagged a bronze in this category for Akanksha Foundation’s ‘Message Barter’ for ‘Use of Social Platforms’.
India’s only metal in the category was a gold bagged by Lowe India for the ‘Kaan Khajura Tesan’ campaign for ‘Response/Real Time Activity’.
India won four Outdoor Lions, all of which were won by McCann Worldgroup.
The agency won two silvers for Perfetti Van Melle’s ‘Big Babol’ campaign ‘Tangerine’, ‘Bear’ and ‘Mango’ for ‘Foods’ and ‘Foods (Craft)’.
McCann Worldgroup also won two bronze awards for Premier Tissues’ Kitchen Tissues ‘Cat’, ‘Bear’ and ‘Camel’ for ‘Household’ and ‘Household (Craft)’.
Updated Date: Jun 18, 2014 10:36:37 IST