Our strategy is to excel in technologically innovative products in the category of outdoor adventure and sports, which is like a 'survival kit' for the users.
Luxury and technology seem to be an oxymoron as people associate that word only with hospitality, fashion, etc. We took the risk of marketing televisions like haute couture with five-star services and that risk paid off as Vu is the only brand having high-end TVs after Sony, Samsung and LG.
We disrupted the prevailing franchise model and made franchisees our equal partners. We supported them with brand guidelines and brand virtues, the boutique layout, ambience, staff and resources to maintain the brand standards.
The focus is always on our competition to assess, benchmark to be superior to them.<br />
While I run the company and respect mom's instincts, vision and ideas, the final decision of growing the business and its retail aspect lies with me. We fight and argue but it has only been beneficial and positive.
Gayatri Ruia, the director of Phoenix Mills, talks of how she and her husband made a success of a vision
Zomato's Deepinder Goyal on how he started out, on trends and how he relaxes.
Started purely as a means to earn pocket money, the then 18-year-old college student turned part-time entrepreneur Nina Lekhi put her experience of working for a while with designers and also in a store to do something different in the category of handbags.