Bank of America Merrill Lynch has downgraded Hero MotoCorp to "underperform" from "buy" and cut its target price to Rs 1,650 from Rs 1,980.
The bank expects the company's domestic sales to remain muted and in 'single digits.' This is primarily due to heavy dependence on 100cc bikes where there are better options are available with competitors, and likely structural shift to 150cc plus premium bikes where the "company's franchise is weak".
"We cut our export assumptions by 40 percent/year to factor in the six-month delay in its overseas foray," BofA said in a note.
It expects Hero MotoCorp's margin expansion to be muted, and has cut EBITDA margin assumptions by 70bp/year to 11.4/13.1 percent to factor peer pressures, and rupee weakness that will hurt imports.
At 10:57 a.m, shares were down 0.78 percent at Rs 1,807.
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Updated Date: Dec 20, 2014 20:30:11 IST