Worms found in Baba Ramdev's Patanjali atta noodles

Its turning out to be a rather rough ride for Baba Ramdev in his attempts to get Patanjali Atta Noodles off the ground.

Patanjali Ayurved, the FMCG venture promoted by yoga guru Ramdev, has yet to clear the controversy involving selling of the noodle brand without appropriate license from the Food Safety and Regulatory Authority of India (FSSAI), and now bugs have been found in a packet of the noodles in Jind region of Haryana.

Atta Noodles in a soup. Getty Images

According to News18 report, the bugs were spotted inside the sealed pack by a man who purchased it from a Swadeshi store in Narwana. The store owner allegedly admitted to selling the packet in question, but was unaware of the infestation.

"As soon as I learnt about worms being found inside a packet, I stopped selling noodles and informed the wholesaler about it. Being a retail shop owner, I can hardly do anything about worms being found inside a packet," the shop owner said, reports Business Today.

The customer is now reportedly preparing a lawsuit against Patanjali noodles, reports Hindustan Times.

Responding to the claims, Patanjali rubbished the reports, saying they are "fabricated".

"The reports are baseless and fabricated. No formal complaint has been lodged," said Ramdev's spokesman SK Tijarawala, reports The Economic Times.

Patanjali had launched 'Atta Noodles' earlier this month in 70 gram packs priced at Rs 15, claiming to be cheaper than competitors, with an eye to take on market leader Nestle's Maggi, which returned to the shelves five months after FSSAI had banned it.

With inputs from PTI