Demonetisation: ICICI bank sets up mobile branches to reach out to unbanked villages

New Delhi: To reach out to unbanked villages, private lender ICICI Bank has deployed mobile branches in Maharashtra, Chhattisgarh and Odisha to help customers meet their daily financial needs conveniently, post demonetisation.

A man walks past the ICICI's headquarter's in Bombay October 25, 2001. ICICI Ltd, the leading Indian financial services company and ICICI Bank, country's largest private bank annouced on Thursday they are merging, creating the nation's first universal bank, or one-stop provider of all types of financial services. REUTERS/Arko Datta AD/AA


"The deployment of the mobile branches is yet another step by the bank to expand its reach to villages which are devoid of banking facilities.

The mobile branches are catering to over 25,000 rural customers, helping them meet their daily financial needs in a convenient manner," ICICI Bank MD and CEO Chanda Kochhar said. "This initiative is in line with the bank's commitment to extending banking services to the remote locations of the country."

Taking the nation by surprise, Prime Minister Narendra Modi on 8 November announced the demonetisation of Rs 1,000 and Rs 500 notes, making these notes invalid in a major assault on black money, fake currency and corruption.

Since 9 November, ICICI Bank has deployed mobile branches across 21 villages in Maharashtra, Chhattisgarh and Odisha. Over 90 per cent of the villages are unbanked. These mobile branches offer a wide range of banking products and services such as savings accounts, loans, cash deposit/withdrawal, account balance enquiries, statement printing and fund transfer, among others.

Updated Date: Nov 27, 2016 16:18 PM

Also Watch

Watch: Firstpost test rides the new Thunderbird 500X in Goa and walks you through the Royal Enfield Garage Cafe
  • Tuesday, April 17, 2018 Varun Dhawan on Shoojit Sircar's October, 5-star reviews and working with Anushka Sharma in Sui Dhaaga
  • Saturday, April 14, 2018 Ambedkar Jayanti: Re-visiting Babasaheb's ideals exposes fake Dalit politics of Rahul Gandhi and Congress
  • Monday, April 9, 2018 48 hours with Huawei P20 Pro: Triple camera offering is set to redefine smartphone imaging
  • Monday, April 16, 2018 Rajyavardhan Singh Rathore interview: Sports can't be anyone's fiefdom, we need an ecosystem to nurture raw talent

Also See