In a prime example of going too far with aggressive advertising, Flipkart recently sent out an email saying "beautiful women are more successful in their lives".
In an email promoting the products for women on their website, the online shopping portal sent the following text in their email:
Did you know beauty breeds success?
Research show that beautiful women are more successful in their lives. This is because when women improve their appearances, they get noticed, listened to and eventually respected for their opinion. Such women not only become confident but also remain motivated to perform even better in life.
As one might have expected, the email got a massive backlash on Twitter:
— Richa Kaul Padte (@hirishitalkies) August 29, 2015
— Blahssome (@blahssome) August 30, 2015
— Sridhar Hari (@commerce2dot0) August 30, 2015
— Amanpreet Singh (@aps_sids) August 30, 2015
Filpkart has come out saying that they are looking into the matter and they "do not endorse the content of this email".
@hirishitalkies, thanks for bringing this to our notice. We do not endorse the content of this email. We will investigate this & take action
— Flipkart (@Flipkart) August 30, 2015
@kim_ferns We do not endorse the content of this email. We will investigate & take action.
— flipkartsupport (@flipkartsupport) August 30, 2015
But not everyone is impressed and some users have also pointed out to other products on the website with similar inclinations.
— Saif Al Falah (@saifalfalah) August 30, 2015
Although Filpkart's pointing out that research proves the given case is not false. Multiple research have indeed proved that "attractive people are usually hired sooner, get promotions more quickly, and are paid more than their less-attractive coworkers".
Yes, life can be unfair, but resorting to such tactics to increase sales is not the best (or the most ethical) way to go forward.
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Updated Date: Aug 31, 2015 13:41:44 IST