With Lumia, Nokia hopes leadership in smartphones

Chennai: With the launch of its Lumia series, Nokia is eyeing the leadership position in the smartphone segment, it said today. “We are positioning it (Lumia) as more than a smartphone. This will help us to achieve leadership position,” Nokia India Director and Head (Smart devices) Vipul Mehrotra told reporters here. The two devices, Lumia 800 and Lumia 710, launched last month are the first devices from the handset major’s partnership with software major Microsoft. The newly launched Nokia phones are priced at around Rs 29,999 and Rs 19,999, respectively. [caption id=“attachment_152623” align=“alignleft” width=“380” caption=“The two devices, Lumia 800 and Lumia 710, launched last month are the first devices from the handset major’s partnership with software major Microsoft. Reuters”]  [/caption] Asked about the company’s target customers for their new smartphone series Lumia, Mehrotra said, “I cannot give you specific numbers, but (the figure) is significant.” Stating that there was “significant” number of youth, who prefer to buy such mobile phones, he said the new phones are being shipped to India from Europe and will be available in a few days. “They are being shipped to India from Europe. We expect them to be out in the next few days,” he said, adding the phones would be available across its 5,000 retailers. The Nokia Lumia 800 is a high-end device that comes with a 8 megapixel camera with dual LED flash, and has 16 GB internal user memory and 512 MB programme memory. The Lumia 710, has a 5 megapixel camera with LED flash, 8 GB storage capacity with 512 MB RAM and comes with exchangeable back covers. Both touchscreen devices run on Windows Phone 7.5 ‘Mango Operating System’. PTI