VLCC plans Rs 200 cr expansion

Riding high on the growing demand for skincare products, wellness and beauty company VLCC plans to launch a new range of products under the anti-pollution category and spend around Rs 200 crore over the next two years for the expansion, a top company official said.

“We will launch the anti-pollution range by the end of this month, which will be priced affordably. It will cater to far greater population. It is a whole range of products from sunscreen to shampoos and we have high hopes for that,” VLCC, Healthcare, Managing Director Sandeep Ahuja said.

[caption id=“attachment_85459” align=“alignleft” width=“380” caption=“The products will be priced below Rs 100. Screen grab from company website.”]  [/caption]

The products will be priced below Rs 100, which is far less than its other products, he said.

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VLCC, which has presence in seven countries with about 20 outlets is planning to expand its overseas footprint.

“We added three new countries- Sri Lanka, Bangladesh and Qatar.” The company plans to open another outlet in Dhaka in six months, a second one in Doha by the year-end and Kuwait in early 2012.

Ahuja said the company is planning a manufacturing unit in the Middle East in two years.

VLCC, which has 163 slimming and beauty centres in 102 cities across the country, is planning to open 15 new company-owned outlets this fiscal, Ahuja said. The company also expects to double its franchisee outlets from the current 35 to 70 within a year.

“We are targeting a 25 percent growth and aim to be a Rs 1,000-1,400 crore company in the next two years. We will spend Rs 100 crore each year for the next two years,” he added.

PTI