Nissan to sell low-cost cars in India under Datsun brand

Yokohama: Nissan Motor Co said on Wednesday the new low-cost car it has planned for India will be sold under the firm’s revived Datsun branding.

CEO Carlos Ghosn made the comment at a briefing in Yokohama, near Tokyo.

[caption id=“attachment_251239” align=“alignleft” width=“380” caption=“Nissan was keen to make use of Datsun, a nameplate that was discontinued in 1981.”] [/caption]

Japan’s No.2 automaker on Tuesday announced the revival of the Datsun brand, starting in India, Indonesia and Russia from 2014.

Ghosn had long said he was keen to make use of Datsun, a nameplate that was discontinued in 1981 but still remains a household name in the United States, the Middle East and many parts of Asia.

Reuters