India gets its first lifestyle magazine in Braille

White Print, India’s first lifestyle magazine in Braille,  will be a source of both education and entertainment for the visually impaired. To be printed by the National Association for the Blind (NAB), Mumbai, the magazine in English will have inspiring stories of the common man, review of audio books, gadgets, travel, hospitality and food related columns. [caption id=“attachment_720889” align=“alignleft” width=“380”]  Representative image. Reuters.[/caption] It will include information pertaining to politics, art and culture from across the globe and short stories by young authors. “We have also incorporated a reader’s contribution section where readers could write about anything that interests them,” says Upasana Makati, Founder & Publisher, White Print. A PR professional earlier, Makati quit her job to start this venture. She researched for about three months where she interviewed students, working adults in order to understand their daily routine, likes, dislikes and preferences. “There was not a stark difference in the lifestyle interests of the visually impaired and those who can see, as most would assume. We found there was the need to have something that the visually impaired can read and that can be delivered to their doorstep. A magazine like this can also be a travel companion,” says Makati. To be circulated across the country, the first edition of the magazine will comprise of an interview with the IDL Blind Band, information about best selling audiobooks, beauty tips for summer,  recipe by an acclaimed chef along with homemakers and a short story by author Ramya Sethuraman.