 "Court issues restrain order on Emami's Big B starrer oil ad")
New Delhi: The Delhi High Court on Monday restrained ayurvedic oil maker Emami Ltd from airing a TV commercial of its Navratan oil featuring Bollywood star Amitabh Bachchan.
[caption id=“attachment_348335” align=“alignleft” width=“385” caption=““The sole motive of Emami is to drive out healthy competition from the market and to make illegal and unlawful gains,” alleged the petitioner.”]
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The order was issued on the plea of another oil manufacturer GK Burman Herbal (India) Pvt Ltd. alleging that Emami’s commercial degraded its product.
Justice Manmohan Singh in an ex-parte interim order directed Emami to stop all forms of the TV commercial.
“The sole motive of Emami is to drive out healthy competition from the market and to make illegal and unlawful gains,” alleged the petitioner.
The petitioner alleged that Emami “knowingly and fraudulently” made the advertisement to harm the goodwill and reputation which they earned in the last 25 years.
“The sole motive of Emami is to drive out healthy competition from the market and to make illegal and unlawful gains,” alleged the petitioner.
IANS