 "RBNL forays US market with Big Magic International channel")
Reliance Broadcast Network (RBNL) today said it has forayed into the US market with the launch of its channel Big Magic International in the country.
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Reuters[/caption]
Within a quarter of Reliance Broadcast launching Big Magic International in Canada, the company announces its entry into the US, RBNL said in a statement. Big Magic International brings to the enormous South Asian diaspora in the US, a channel that has been customised to blend a variety of entertainment, infotainment and business news from India, it added.
The programming of the channel will also feature daily business news from Bloomberg TV India, it said.
Big Magic International will be part of the Hindi Mega Pack on Dish Network in the US, it added.
“Backed by the success that Big Magic International has seen in Canada, we are excited to be entering the key market of United States,” RBNL CEO Tarun Katial said.
The South Asian population in the US was 32 lakh (as per 2010 US Census report) and is one of the fastest growing Asian American ethnic groups in the US, the company said.
PTI