GM to launch two new cars this year despite sluggish demand

General Motors India will launch two new vehicles this year despite a “sluggish” market, a top company official said.

Even though the market is sluggish due to high interest rates and soaring petrol prices, GM will launch a new Chevrolet during September-October, and a new multi-purpose vehicle by the end of this year, the company’s Vice-President (Corporate Affairs) P Balendran said.

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Claiming that Cruz has received overwhelming response from consumers across India since its launch in 2009, he said: “We expect the new member of the Cruz family to continue to exceed expectations of car buyers and stand out against the competition in its segment”.

The company is selling about 800 vehicles a month. Hence, it is selectively launching the new vehicle in various markets. Balendran said GM had so far invested over Rs 5,000 crore in India and employed close to 4,500 people directly at its operations at Halol, Talegaon, Bangalore and Gurgaon.

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The Halol plant in Gujarat has an installed capacity of 85,000 units a year. With GM India’s plan to introduce Light Commercial vehicles, the plant is undergoing expansion. On completion in the next few months, the plant’s capacity will increase to 1,10,000.

PTI