British Airways to invest 5 bn in makeover exercise

**New Delhi:**British Airways today said it would spend 5 billion pounds in the next five years to improve its products and services apart from raising brand awareness.

A campaign on TV, newspapers and online would be launched showcase the airline’s heritage, British Airways said in a statement.

[caption id=“attachment_89276” align=“alignleft” width=“380” caption=“A British Airways plane takes off at Heathrow airport. Dan Kitwood/Getty Images”] [/caption]

“Beyond the brand advertising, the airline has committed to spend more than Pound five billion on customer products and services over the next five years.

“The investment will see British Airways customers benefiting from new aircraft, new world traveller and world traveller plus cabins, a revamped first class, significant improvements at Gatwick and better lounges around the airline’s network,” it said.

Funds would also be allocated to improved catering and new technologies to make the travel experience more comfortable and convenient for customers on the ground and in the air, it said.

“We’re working with our cabin crew, listening to their views and giving them tools, such as iPads, to enable them to deliver even better service,” said Frank van der Post, MD brands and customer experience, British Airways.

" The technology teams are working to deliver more customer-friendly improvements to our website and apps,” he said.

PTI