Britannia net zooms 45 pc on pricing, new launches

**Mumbai:**Britannia Industries today reporteda robust 44.8 percent increase in net profit for quarter toDecember at Rs 54.1 crore against Rs 37.34 crore a year ago.

Total revenue of the Bangalore-based company grew 15.4percent to Rs 1,247.4 crore during the reporting quarter,against Rs 1,080.5 crore year ago, the company said here thisevening.

[caption id=“attachment_209947” align=“alignleft” width=“380” caption=“During the quarter, the company’s volume grew 6.5 percent.Reuters”]  [/caption]

Managing Director Vinita Bali said the numbers are due toa healthy blend of volume, mix, price and operationalefficiencies apart from targeted marketing, productinnovation, and promotion of existing brands.“This concerted approach has helped us report a 130 basispoints increase in our profit from operations. Overalloperational profit grew 49 percent during the quarter,” Baali said.

“Our focus continues to be on commercialising consumptionopportunities both in the bakery and dairy businesses,” Balisaid.

During the quarter, the volume grew 6.5 percent, whilethe rest was driven by pricing and operational excellence.For the nine months period, the company had a revenue of Rs3,647.8 crore, a growth of 18.2 percent and net profit of Rs

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1,33.7 crore, which is an increase of 31 percent.

For the April-December period, consolidated sales roseto Rs 4,012.1 crore - a growth of 19.1 percent whileconsolidated net zoomed to 43.5 percent to Rs 1,38.3 crore,Bali said.

In the recent past, Britannia launched a range ofproducts, such as NutriChoice Multigrain Thins, NutriChoice Multigrain Roasty and 50-50 Snackuits.

PTI