New Delhi: Just days before featuring in his sixth Winter Olympics in Pyeongchang, South Korea, India's top luger Shiva Keshavan got a morale booster as he was assured by his sponsors — Hero Electronix and Hero FinCorp, part of the $10 billion Hero Group — of their continued support which will help him prepare for the Games.
The two brands, which have been supporting Shiva for the last couple of years as he participated and won several medals at the international level, have decided to continue to support Keshavan during the Winter Olympics.
Shiva said, "Representing India at Winter Olympics is a huge responsibility and an even bigger honour. I want to thank Hero Electronix as well as Hero FinCorp. If it were not for the support of my sponsors and well-wishers, I would not be doing what I am doing right now.
This will be Shiva's sixth Winter Olympics. The luger first competed in a Winter Olympics in 1998, when he became the youngest person to ever officially qualify for the Olympic Games in luge.
The Winter Olympics will be held from 9 to 25 February.
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A handful of supporters, including his family members, cheered Keshavan at the stands with Indian flags in their hands but he had a very bad start to his event.
As Shiva Keshavan prepares to finish his 20-year Winter Olympics career on a high at Pyeongchang, catch our live blog of the men's singles luge event.
The 36-year-old Keshavan produced the best timing of his campaign as he covered the 1,344 metre track at the Olympic Sliding Center in 48.900 seconds in his third round heat.