Sachin Tendulkar sues Australian cricket bat maker Spartan Sports International over $2 million in royalties

Sachin Tendulkar said they agreed in 2016 to pay him at least $1 million a year to use his image, logo and promotional services to sell 'Sachin by Spartan' sporting goods and clothing.

Reuters, Jun 14, 2019 15:39:12 IST

Sydney: Indian cricket great Sachin Tendulkar has filed a civil lawsuit against an Australian bat manufacturer, accusing it of using his name and image to promote products and then failing to pay him $2 million in royalties.

In Federal Court papers filed this month and reviewed by Reuters, Tendulkar said Sydney-based Spartan Sports International agreed in 2016 to pay him at least $1 million a year to use his image, logo and promotional services to sell “Sachin by Spartan” sporting goods and clothing.

Sachin Tendulkar sues Australian cricket bat maker Spartan Sports International over File image of Sachin Tendulkar. Reuters million in royalties

File image of Sachin Tendulkar. Reuters

The retired star batsman soon went to work promoting the products, and appeared at a range of promotional events in places such as London and the Indian financial hub of Mumbai, the documents showed.

However, by September 2018, Spartan had failed to make a single payment owed, Tendulkar said, and he made a formal request for payment. When none came, he ended the agreement, asking the company to stop using his name and likeness.

Yet Spartan continued to do so, according to the documents.

Spartan, whose legal representative was not listed on the Federal Court website, did not respond to an email request from Reuters for comment.

Les Galbraith, listed by the court documents as its chief operating officer, did not respond to a private message sent to his LinkedIn page.

The law firm listed as representing Tendulkar, Gilbert + Tobin, declined comment.

Tendulkar’s civil claim accused the Australian company of misleading or deceptive conduct, “passing off”, or suggesting an official endorsement when none existed, and breach of contract. It did not say what damages were sought.

Tendulkar became the world’s leading run-scorer in tests and one-day internationals, with more than 34,000 runs and 100 centuries, in a 24-year career that ended in 2013.

In 2012, he was made an honorary member of the Order of Australia, one of the country’s highest civil awards.

The court website showed the lawsuit was filed on 5 June, with the first court date in Sydney on 26 June.

Updated Date: Jun 14, 2019 15:39:12 IST


World Cup 2019 Points Table

Team p w l nr pts
India 9 7 1 1 15
Australia 9 7 2 0 14
England 9 6 3 0 12
New Zealand 9 5 3 1 11
Pakistan 9 5 3 1 11
Sri Lanka 9 3 4 2 8
South Africa 9 3 5 1 7
Bangladesh 9 3 5 1 7
West Indies 9 2 6 1 5
Afghanistan 9 0 9 0 0





Rank Team Points Rating
1 India 3631 113
2 New Zealand 2547 111
3 South Africa 2917 108
4 England 3663 105
5 Australia 2640 98
6 Sri Lanka 3462 94
Rank Team Points Rating
1 England 6420 123
2 India 6807 122
3 New Zealand 4763 113
4 Australia 5470 112
5 South Africa 5193 110
6 Pakistan 4756 97
Rank Team Points Rating
1 Pakistan 7365 283
2 England 4253 266
3 South Africa 4196 262
4 Australia 5471 261
5 India 7273 260
6 New Zealand 4056 254