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IPL media rights: Sky Sports UK, South Africa's Supersport may bid for global rights
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  • IPL media rights: Sky Sports UK, South Africa's Supersport may bid for global rights

IPL media rights: Sky Sports UK, South Africa's Supersport may bid for global rights

press trust of india • May 5, 2022, 21:32:21 IST
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The IPL media rights for the next five-year cycle, which might fetch the BCCI over Rs 50,000 crore, has also attracted interest from Sky Sports UK and South Africa’s Supersport, who have reportedly picked up bid documents.

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IPL media rights: Sky Sports UK, South Africa's Supersport may bid for global rights

New Delhi: The IPL media rights for the next five-year cycle, which might fetch the BCCI over Rs 50,000 crore, has also attracted interest from international broadcasters like Sky Sports UK and South Africa’s Supersport, who have reportedly picked up bid documents. [caption id=“attachment_10436451” align=“alignnone” width=“640”] ![The IPL Trophy. Image: Sportzpics for IPL](https://images.firstpost.com/wp-content/uploads/2022/03/IPL-Trophy-640-2.jpg) The IPL Trophy. Image: Sportzpics for IPL[/caption] Some of the known names that have already picked up the ITT (invitation to tender) are Viacom-18, Zee Entertainment (allowed after withdrawing cases against BCCI), Sony, Dream11, Star (current rights holder), making it an intense battle. While picking up ITT document (Invitation To Tender) doesn’t necessarily mean that broadcasting giants will put in a final bid, but with the BCCI segregating media rights into four distinct packages with no composite bids allowed like last time, Sky and Supersport could bid for the ‘Rest of the World’ TV rights. It must be mentioned that there are four categories this time for the rights and they are: TV Rights for Indian Sub-continent, Digital Rights, 18 games (inaugural game, weekend double headers, 4 play-off games) and Rest of the World. The base price is marked at Rs 32,890 crore and that’s why the digital consumption and smart segregation of packages will certainly take the valuation to above $7 billion, despite a noticeable viewer fatigue due to falling TRP numbers. Unlike the last time when Star’s composite bid of Rs 16,347 crore won them the rights, this time the highest bidder in each individual category will be awarded the rights. “Yes, Sky and Supersport have bought bid documents but that’s the case with lot of companies which wants to study the bid and Rs 25 lakh isn’t much for them. But yes, IPL has such value that these biggies might be tempted to test the waters,” a senior BCCI official told Read all the Latest News **,** Trending News **,** Cricket News **,** IPl Live Score Update Latest IPL Schedule 2022 , and , ** IPl 2022 Points table Entertainment News ** here. Follow us on Facebook,** Twitter and Instagram**.****

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