Cricket

IPL 2020 saw record-breaking 28 percent increase in viewership compared to last edition

The just-concluded 13th Indian Premier League saw a record-breaking 28 per cent increase in viewership compared to the last edition, the tournament in the UAE providing welcome relief to a world scarred by the COVID-19 pandemic.

The pandemic and the bio-bubbles that players had to endure for weeks made organising this edition of the tournament a challenging feat.

IPL chairman Brijesh Patel said, “IPL has always endeavoured to provide a world-class sports event for its fans.”

Mumbai Indians won the IPL 2020. Sportzpics

Mumbai Indians won the IPL 2020. Sportzpics

He thanked title sponsor Dream11, which associated itself with the hugely popular league after the BCCI parted ways with its earlier partner, VIVO.

‘With Dream11 coming on board as the title sponsor for IPL 2020, we are happy to see a digital sports brand like Dream11 increasing fan engagement through fantasy sport.”

“It’s equally heartening to see how Dream11 has integrated its users in all Dream11 IPL match activations. The match countdown, Dream11 Champion Fans wall and the virtual guest box have all been brought about to bring the fans to the forefront,” he added.

The four large virtual fan walls included pre-recorded videos of cheerleaders on branded walls of sponsors.

IPL teams like Mumbai Indians and Rajasthan Royals launched digital initiatives to connect with fans.

Mumbai Indians launched ‘MI Live’ and ‘Paltan Play’ and Rajasthan Royals ran a community-based programme called ‘Super Royals’.

Vikrant Mudaliar, chief marketing officer at Dream11, said, “IPL is the biggest sports event in India that witnesses extremely high fan fervour, and we are happy to see similar engagement on Dream11.”

“Fantasy sports has increasingly become integral to fan engagement with every IPL. Sports fans are at the centre of everything we do, and we have integrated our users in all Dream11 IPL match activations.”

Updated Date: November 12, 2020 14:42:55 IST

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

IPL 2022: CBI books three persons over allegations of match-fixing, betting
First Cricket News

IPL 2022: CBI books three persons over allegations of match-fixing, betting

The CBI received information that "a network of individuals involved in cricket betting are influencing the outcome of Indian Premier League (IPL) matches based on inputs received from Pakistan", the FIR alleged.

LSG vs GT, IPL 2022 Stat Attack: Gill matches Tendulkar, Rashid Khan achieves milestone
First Cricket News

LSG vs GT, IPL 2022 Stat Attack: Gill matches Tendulkar, Rashid Khan achieves milestone

Chasing a target of 145, the LSG side didn't really get to a positive start and lost wickets at regular intervals to be left tottering at 67/7 before getting bowled out for 82 in the 14th over.

Explained: Why India is disproving WHO’s report on excess COVID-19 deaths
India

Explained: Why India is disproving WHO’s report on excess COVID-19 deaths

In a new report, the global health agency estimated that nearly 15 million people were killed either by the coronavirus or its impact on health systems. For India, it pegged the amount at 4.7 million, 10 times higher than official COVID death toll