ICC ponders separating women's media and broadcasting rights after World T20 success

ICC shared impressive television broadcast, digital audience and attendance numbers from the Women's T20 World Cup on Thursday, which it said have set “new benchmarks”

Reuters, Apr 03, 2020 18:43:01 IST

New Delhi: The International Cricket Council (ICC) is considering separating media and broadcasting rights of the women’s events following the success of the Women’s Twenty20 World Cup in Australia earlier this year.

ICC ponders separating womens media and broadcasting rights after World T20 success

With a turnout of 86,174 at the MCG, the 2020 ICC Women's T20 World Cup final became the most attended women's sporting event in Australia. AP

The governing body shared impressive television broadcast, digital audience and attendance numbers from the tournament on Thursday, which it said have set “new benchmarks”.

It was the second tournament to take place as a standalone event after the first five editions were held concurrently with the men’s World T20.

“All of our data points over the last three years have shown us that fans are interested in women’s cricket,” ICC chief executive Manu Sawhney said in a statement reflecting on the numbers.

“There is an audience for women’s cricket out there and rights holders along with broadcasters and brands are starting to realise that.

“There is a clear opportunity here for the sport and we are currently exploring various options to optimise value generation including the unbundling of women’s rights.”

According to ICC estimates, 70% of the game’s billion-plus fans want to see more women’s cricket, which resulted in 1.1 billion video views for the tournament in Australia.

“We want to build a long-term sustainable foundation for the game and commercialisation is a central plank of that which is why we are exploring the unbundling of rights,” Sawhney said.

Australia beat India in the 8 March final to win their fifth title at Melbourne Cricket Ground on International Women’s Day.

Among the crowd of 86,174, a record for a women’s sporting event in Australia, was trailblazing tennis great Billie Jean King.

Sawhney found inspiration from the American and her compatriots who began their campaign for equal prize money in tennis 50 years ago.

“Look at Billie Jean King and the Original Nine, their first contract was for $1 but it was a leap of faith that drove transformational change. Doing what we’ve always done will not achieve that.

“As broadcasters and brands start to invest specifically in women’s sport then promotional budgets will follow,” Sawhney said.

“This third party promotion combined with the reinvestment of income will help our aspiration to accelerate the growth of the game.”

Updated Date: Apr 03, 2020 18:43:01 IST



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IPL 2020 POINTS TABLE

Pos. Team P W L D Pts.
1
Chennai
0 0 0 0 0
2
Delhi
0 0 0 0 0
3
Kolkata
0 0 0 0 0
4
Punjab
0 0 0 0 0
5
Mumbai
0 0 0 0 0
6
Bangalore
0 0 0 0 0
7
Rajasthan
0 0 0 0 0
8
Hyderabad
0 0 0 0 0
View Full Table




Rank Team Points Rating
1 India 5211 116
2 New Zealand 3959 110
3 Australia 4320 108
4 England 5253 105
5 South Africa 3537 98
6 Sri Lanka 4191 91
Rank Team Points Rating
1 England 6967 124
2 India 7939 118
3 New Zealand 5347 116
4 South Africa 5602 112
5 Australia 5915 110
6 Pakistan 5019 98
Rank Team Points Rating
1 Pakistan 8926 270
2 Australia 7815 269
3 England 6407 267
4 India 12141 264
5 South Africa 6220 259
6 New Zealand 7114 245