ICC CEO David Richardson deviates from ECB's opinion, says cricket is popular among youngsters

England's top cricket administrator may feel young people no longer care about cricket, but David Richardson, the man running the sport's global governing body, is adamant youth interest is rising worldwide.

AFP, May 31, 2018 08:31:40 IST

London: England's top cricket administrator may feel young people no longer care about cricket, but the man running the sport's global governing body is adamant youth interest is rising worldwide.

And David Richardson, the chief executive of the International Cricket Council (ICC), added that that next year's World Cup in England and Wales represents a brilliant opportunity to prove the doubters wrong.

Colin Graves, the England and Wales Cricket Board (ECB) chairman, sparked controversy with his recent comment that young people "are just not attracted to cricket". It appeared he was trying to justify the proposed introduction of a new 100-ball format into the English game in 2020.

ICC CEO David Richardson deviates from ECBs opinion, says cricket is popular among youngsters

Dave Richardson, chief executive of International Cricket Council (ICC). Reuters

But many cricket lovers were aghast at Graves's seeming lack of faith in his own sport, while others were equally dismayed by what they saw as a slap in the face for various youth cricket initiatives, including those of the ECB itself.

Photographs of young fans enjoying themselves at various English county grounds and other games started appearing on Twitter in response to Graves's statement.

Richardson, too diplomatic to join in the criticism, was nevertheless keen to defend cricket's appeal to the next generation while speaking in London on Wednesday at an event marking a year to the start of the 2019 World Cup.

"That is very much an English viewpoint," Richardson said, when asked about Graves' comments.

"Globally we are seeing in our sport, compared to other sports, the average age of the fan is lower than even football and certainly rugby.

"Market by market, it varies widely — in England, I think, there is a bit of a challenge making sure we re-engage with the youth and grow the game from a participation point of view — but elsewhere in the world, it is quite positive."

No 'appetite' for new format

Meanwhile Richardson, while noting domestic limited-overs cricket had been played in a variety of formats down the years, was in no hurry to add the 100-ball game to an international schedule already groaning under the weight of Tests, one-day internationals and Twenty20s.

"Our strategy is clear in that we've got three formats of the same game, which is challenging in itself to keep them from cannibalising each other," he said.

"But what it does do is provide us an opportunity to provide an offering to everybody, every type of cricket fan, from the traditional old Test cricket fan to a youngster who wants something to be happening every ball.

"And the 50-over version, I think, is that perfect fit between Test and T20. It provides a perfect day's entertainment, we've seen that around the world — it is very popular elsewhere in the world — and the World Cup has got that prestige which I think will help cement 50-over cricket's popularity well into the future."

"But certainly there isn't an appetite to increase and create another format," the former South Africa wicket-keeper explained.

Asked if the ECB, which successfully staged both the Champions Trophy and the Women's World Cup last year, needed help from the ICC in marketing the World Cup, Richardson replied: "We don't need to hold their hand or do anything (like that). They are quite capable themselves, I'm sure.

"But the bottom line is that this does present a huge opportunity — and we saw it with the Women's World Cup — to attract a new audience to get people enthused who weren't necessarily going to cricket matches season after season.

"I think there is a huge opportunity in having an event in your own country."

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Updated Date: May 31, 2018 08:31:40 IST

Rank Team Points Rating
1 India 4027 115
2 New Zealand 2829 109
3 South Africa 2917 108
4 England 4366 104
5 Australia 3270 99
6 Sri Lanka 3795 95
Rank Team Points Rating
1 England 6745 125
2 India 7071 122
3 New Zealand 4837 112
4 Australia 5543 111
5 South Africa 5193 110
6 Pakistan 5019 98
Rank Team Points Rating
1 Pakistan 7748 277
2 England 4253 266
3 South Africa 4720 262
4 India 8620 261
5 Australia 5471 261
6 New Zealand 4784 252