Cricket World Cup 2023 'most watched' edition in India

The recently concluded Cricket World Cup in India was the “most watched” edition in the country ever, broadcaster Disney+ Hotstar said in a statement Thursday. Australia won a record-extending sixth World Cup in a six-wicket win over India last week, capping 422 billion minutes of live television watched across the tournament in the cricket-mad nation. The final was watched by 130 million viewers on TV in India, the statement said. “This successful tournament has set the stage for a promising future in our association with the ICC (International Cricket Council),” K Madhavan, country manager and president at Disney Star, said in a statement. Meanwhile, BCCI general secretary Jay Shah said that 30 crore fans watched the World Cup final between India and Australia on television, making it the most-watched event of any kind in Indian television history. The peak TV “concurrency also reached a historic high of 13 Crore (peak digital concurrency was 5.9 Crore, also a world record).”

A staggering 30 Crore fans watched the @cricketworldcup 2023 Final on TV making it the most watched event of any kind in Indian television history. Peak TV Concurrency also reached a historic high of 13 Crore (peak digital concurrency was 5.9 Crore, also a world record).
We are… pic.twitter.com/v5YCp0l04D

— Jay Shah (@JayShah) November 23, 2023

The ICC said in a statement that the World Cup had been “the most attended ICC event ever”. Its chair, Greg Barclay, said: “We are delighted with the success of the ICC Men’s Cricket World Cup 2023, which has been the biggest Cricket World Cup ever. “The event has been the most attended ICC World Cup ever with records shattered across broadcast and digital showcasing the support and interest for the one-day game.” The match between bitter adversaries India and Pakistan garnered 75 million views. This was the fourth time India had staged the men’s one-day international World Cup, first played in England in 1975. With AFP inputs