Cricket followed by billion people all over the world as per new survey, informs International Cricket Council

The report, conducted by Nielsen Sports for the International Cricket Council (ICC), put the number of fans at 1.039 billion — mostly male, living in South Asia, and with an average age of 34.

Agence France-Presse, Jun 27, 2018 17:58:25 IST

New Delhi: The football World Cup may be attracting viewers across the planet but cricket has a huge audience too, with a fanbase of more than a billion people, a major new survey says.

Cricket followed by billion people all over the world as per new survey, informs International Cricket Council

Representational image. Getty Images

The report, conducted by Nielsen Sports for the International Cricket Council (ICC), put the number of fans at 1.039 billion — mostly male, living in South Asia, and with an average age of 34.

However, 39 percent are female, the survey says, adding that the venerable, five-day Test format remains popular, attracting interest from 70 percent of fans.

The ICC said it was the biggest market research project into the sport, involving 19,000 interviews around the world with fans aged 16-69.

ICC chief executive Dave Richardson said it showed the sport needs to retain its focus on all three international formats: Tests, 50-over one-day games and Twenty20s.

"We get a number of doomsayers predicting the death of Tests, even 50-over cricket, but actually the strategy to focus on all three formats is still probably the right way to go," Richardson said in a conference call from Dubai.

He added that the upcoming World Test Championship, starting in July next year, will only enhance the popularity of the game's traditional format.

"I hope it (Test championship) will be a significant rise in interest around the world and will add to the number of fans following Tests," Richardson said.

The ICC also said that a "global strategy" was in the works to make cricket "an easier sport to follow" — the arcane "Laws of Cricket" published by Lord's Cricket Ground has 82 pages.

Jargon such as googlies, jaffas, maidens and chin music make cricket notoriously inaccessible to newcomers, while the sport's support remains rooted in its traditional markets.

"Passion for cricket in the sub-continent drives 90 per cent of the fans," said Aarti Dabas, the ICC's head of media rights, broadcast and digital.

The survey also identified almost 300 million active participants over the age of 16, and said 87 percent of fans want T20 cricket included in the Olympics.

Updated Date: Jun 27, 2018 17:58:25 IST






Rank Team Points Rating
1 India 4027 115
2 New Zealand 2829 109
3 South Africa 2917 108
4 England 4366 104
5 Australia 3270 99
6 Sri Lanka 3795 95
Rank Team Points Rating
1 England 6745 125
2 India 7071 122
3 New Zealand 4837 112
4 Australia 5543 111
5 South Africa 5193 110
6 Pakistan 4756 97
Rank Team Points Rating
1 Pakistan 7365 283
2 England 4253 266
3 India 8411 263
4 Australia 5471 261
5 South Africa 4407 259
6 New Zealand 4784 252