The Australian cricket team lost a major sponsor and a host of large companies discontinued branding deals with individual players on Thursday as the fallout of a ball-tampering scandal tore into the financial core of the country’s favourite pastime.
While the Magellan Financial Group Ltd binned a three-year team naming rights deal, which was only seven months old, sports apparel giant ASICS Corp and Commonwealth Bank of Australia joined in dropping players caught in the ball-tampering scandal
Commonwealth Bank, Australia’s biggest lender, dumped captain Smith as an ambassador.
Breakfast cereal maker Sanitarium Australia, which is owned by the Seventh-day Adventist Church, discontinued their relationship with Smith as a “Weet-Bix brand ambassador”.
Earlier, LG had scrapped their sponsorship deal with Warner and then ASICS cancelled sponsorship deals with both Warner and Bancroft.
However, the likes of Yum! Brands Inc, KFC and Toyota stood by Cricket Australia.
Here's a look at some of Cricket Australia's other commercial partners:
JLT: Sport risk advisor. It is the official risk partner of Cricket Australia
XXXX Gold: Beer manufacturer, official beer partner of Cricket Australia
Accenture: A global professional services company of strategy, consulting, digital, technology and operations services and solutions. It is the official digital technology partner of Cricket Australia
Optus: Telecommunications service provider. It is the official mobile media partner of Cricket Australia
Bupa: Healthcare organisation. It is the official healthcare partner of Cricket Australia
Milo: Chocolate malt energy drink
Qantas: Australian domestic and international airline. It is the official airline of Cricket Australia
Bet365: Online sports betting company
Specsavers: Eyewear suppliers. It is the official eyewear and eye care partner of Cricket Australia and Australian cricket team
Hardys: Wine manufacturer. It is the official wine of Cricket Australia
Gatorade: Sports-themed beverage and food products manufacturer. It is the official sports drink of Cricket Australia
Official suppliers: Albion, Kookaburra, Masuri, MJ Bale
With inputs from Reuters
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