 "How brand Team Pakistan is facing fresh trouble after Champions Trophy debacle")
Pakistan’s early exit from the ICC Champions Trophy has not only left fans disappointed but also raised fresh concerns about the brand value of the national cricket team. While the Pakistan Cricket Board (PCB) may not face immediate financial losses due to guaranteed hosting fees and revenue shares from the ICC, the long-term commercial impact could be significant.
Pakistan suffered back-to-back losses against New Zealand and arch-rivals India in their first two games of the 2025 Champions Trophy, leading to their early exit from the competition . Pakistan is hosting an ICC tournament for the first time in 29 years and fans would have hoped for a better performance from the team on their home soil. However, the Pakistan cricket team led by Mohammad Rizwan looked highly inexperienced and timid when they faced top-class sides in CT 2025.
Champions Trophy 2025: News | Schedule | Results | Points Table
PCB faces major financial trouble and decline in Pakistan’s brand value
Now, reports have emerged suggesting that the PCB may face major financial issues and a decline in the team’s brand value because of their poor Champions Trophy campaign. A source close to PCB’s commercial wing told PTI that while the board’s direct earnings remain largely unaffected, the overall image of Pakistan cricket has taken a hit.
“We are guaranteed hosting fees, our share of ICC revenues including ticket sales, but there are other issues like people losing interest in the mega event, broadcasters showing half-filled stadiums, etc. And the biggest worry is that despite the craze for cricket here, it may not be easy to sell Pakistan cricket as a brand in the future,” the source revealed.
Marketing and advertising expert Tahir Reza believes the biggest challenge now is keeping fans engaged with the team. “It’s easy to say cricket sells itself in Pakistan, but that is not the case because the interest and attachment of fans, sponsors, advertisers, and broadcasters are all linked to the team’s performances,” he was quoted as saying by PTI.
Reza pointed out that Pakistan’s sponsorship and advertising budgets are already limited compared to global markets, and companies may look elsewhere if the team doesn’t perform. “If the team does not perform, and that too in a high-profile event like the Champions Trophy, sponsors will not hesitate to divert their investments into other domains like music, entertainment, or other sports,” he added.
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