 "How BCCI’s coffers are set to swell after Dream11’s exit from Indian cricket sponsorship")
The Indian cricket team may take part in the upcoming Asia Cup 2025 without a title sponsor, but Dream11's exit is only going to add more wealth to the coffers of the Board of Control for Cricket in India (BCCI). Reportedly, BCCI could land a three-year deal worth at least Rs 400 crore, which would be close to Rs 50 crore more than what the fantasy-gaming app was paying.
Dream11 joined BCCI in 2023 as its lead sponsor, signing a Rs 358 crore deal for three years. However, the sponsorship agreement was terminated recently due to the Indian government’s Online Gaming Bill, which made real-money gaming and its advertisement illegal in the country .
BCCI set to earn more with new sponsorship deal
BCCI, on Tuesday, released a new tender to find the next jersey sponsor for all Indian cricket teams. The next sponsor would sign a new three-year deal during which at least 130 matches are scheduled. The Indian cricket board has also raised the per-match fee for sponsoring the Indian cricket team.
Dream11 was dishing out Rs 3.17 crore for bilateral games and Rs 1.12 crore for multilateral matches. This has now been raised to Rs 3.5 crore for bilateral matches and around Rs 1.5 crore for multilateral games in ICC and ACC events, reported Cricbuzz.
As a result, BCCI is expecting the sponsorship value of bilateral matches in the next three-year deal to go up by 10 percent and three per cent for multilateral games. The reason multilateral matches of ICC and ACC events fetch less money is that the title sponsor’s name only features on the sleeves of the jerseys and not on the chest side.
With 130 matches in the next three years, the rough calculation is that the sponsorship deal could be over Rs 400 crore or more, market experts told Cricbuzz.
Impact Shorts
More ShortsBCCI bans sponsorship from gaming and betting companies
The interested parties are expected to submit their bids by 16 September, which leaves behind the possibility that Team India may get a sponsor before the Asia Cup 2025 final , which is to take place on 28 September.
The BCCI has also prohibited companies from several fields from applying for the title sponsor deal including those from gaming, betting, crypto and tobacco brands are prohibited from bidding.
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