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Victoria's Secret attempts brand turnaround by swapping angels for achievers like Megan Rapinoe, Priyanka Chopra

For decades, Victoria’s Secret’s scantily clad supermodels with Jessica Rabbit curves epitomised a certain widely accepted stereotype of femininity. Now, with that kind of imagery out of step with the broader culture and Victoria’s Secret facing increased competition and internal turmoil, the company wants to become a leading global “advocate” for female empowerment.

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