Why does Elon Musk want Disney CEO to be sacked?

Elon Musk is once again going after Walt Disney CEO Bob Iger. The X boss had attacked Iger publicly for the second time, raising anger over the entertainment company’s decision to join an advertising boycott of his social media platform. In a series of posts on X Thursday morning, Musk hit out at Iger for his management of the Magic Kingdom and wrote that “Walt Disney is turning in his grave over what Bob has done to his company.” “He should be fired immediately,” Musk, known for using his influential platform to confront critics, has declared. Disney, who is one of the largest advertisers on X, along with several other major companies, halted advertising on X last month after Musk endorsed an anti-Semitic conspiracy theory favoured by White supremacists. “Advertisers have lots of choices of where to spend their marketing dollars, and Twitter/X is certainly not a must-advertise platform, it never has been,” said Rich Greenfield, a media analyst at LightShed Partners., told Fortune. “Brands want to have confidence in management, leadership and brand safety, and it’s hard to see how attacking one of the most respected CEOs in the world further achieves that goal” he said. Musk is a staunch opponent of woke culture and Disney’s decision to embrace it. He posted piece on X outlining a civil case brought by New Mexico Attorney General Ral Torrez. The lawsuit alleges that Facebook and Instagram have promoted underage accounts to purported child predators and alleges that Meta’s algorithms showed underage users sexually explicit images. “Bob Eiger thinks it’s cool to advertise next to child exploitation material. Real stand-up guy,” Musk wrote. “Why no advertiser boycotts, Bob Eiger? You are endorsing this material!” Representatives for Disney have not yet responded to Musk’s call for Iger’s termination. Iger says Musk ‘fostering toxicity on X’ Iger is widely acknowledged for steering Disney to entertainment dominance through strategic acquisitions, including Star Wars, Marvel Studios, and Pixar, according to CNN. At the New York Times DealBook Summit, Musk directed his ire at Iger, criticising the Disney CEO for the decision to cease advertising on X, citing Musk as the reason. Iger explained that the association with Elon Musk and X was not seen as positive for Disney. [caption id=“attachment_13480642” align=“alignnone” width=“640”] Elon Musk has publicly criticised Walt Disney CEO Bob Iger for his decision to join an advertising boycott of his social networking platform for the second time. Reuters[/caption] “We just felt that the association with… Elon Musk and X was not necessarily a positive one for us,” CNN quoted Iger as saying. The move to stop advertisements coincides with a broader trend on X since Musk assumed control in late 2022. His decisions have contributed to an increase in hate speech, misinformation, and conspiracy theories on the platform. According to the CNN report, Elon Musk himself has played a role in fostering toxicity on X, including promoting the false and dangerous Pizzagate conspiracy theory. The lack of major advertising partners has severely impacted X’s finances, as the platform relies heavily on advertising revenue. Musk admitted at the DealBook Summit that the ongoing advertising boycott is likely to lead to the demise of his company. “What this advertising boycott is going to do, it’s going to kill the company,” Elon Musk candidly said. Despite the financial challenges faced by X, Musk has not taken personal responsibility for the situation, deflecting blame onto advertisers and suggesting they will be responsible for the potential downfall of X, CNN reported. With inputs from ANI