‘Ek hi sapna’: Why the internet is obsessed with Vishal Mega Mart’s security guard job post

Have you been coming across a lot of memes and reels about a security guard job at Vishal Mega Mart?

If you are wondering why this content is all over your social media, we are here to explain what’s going on.

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At times, the most unexpected things catch on and go viral. This trend is one such example.

So, what exactly is this trend, and how did it become so popular?

In this explainer, we break it down, show you some of the memes, and share what users online are saying.

Let’s find out:

What is the trend?

What started as a simple job advertisement for security guard roles at Vishal Mega Mart has unexpectedly turned into a meme wave across India.

From Facebook and WhatsApp to Telegram and X (formerly Twitter), social media is filled with jokes, reels, and memes about the retail chain’s hiring campaign, drawing reactions from users all over the country.

It has not stopped there. Some people are even calling it a “dream job”.

If you thought that was the end of it, catchphrases like “Ek hi sapna - Vishal Mega Mart security guard” and “Vishal Mega Mart chowkidar first attempt fail” have also gone viral on the Internet.

Why is Vishal Mega Mart’s security guard job post trending? What caused the trend?

The trend appears to have taken off after Vishal Mega Mart launched a large-scale hiring drive, looking to fill thousands of security guard posts across India.

Once details of the job began circulating on social media, the public response shifted quickly from interest to humour, helping the topic go viral.

With over 645 stores in the country, the company had announced plans to recruit guards for each outlet. While the hiring effort was genuine, social media users saw a chance for satire and turned the job into the focus of countless jokes.

One Instagram post claimed that Vishal Mega Mart had conducted an entrance exam for its Security Guard Services, which included sections on Current Affairs, English, and the local language.

It was said that the selection also involved a Medical Test and Physical Training round, with preference given to those with previous guard experience, shooting practice, or martial arts skills. However, Firstpost cannot independently verify these claims.

That did not stop meme creators from spreading the story further. They imagined the job as a prized role, sharing made-up coaching centres, exaggerated training routines, and AI-generated memes with celebrities like Virat Kohli dressed as security guards.

Some posts also made fun of the process by comparing it to top-level exams like UPSC or IIT-JEE, pointing out how competitive the job market can feel.

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Vishal Mega Mart’s security guard job trend: Publicity or just fun?

While the jokes are clearly made in jest, some users believe the trend is also giving Vishal Mega Mart a surprising amount of free publicity.

Without spending anything, the brand has become part of a nationwide conversation, all thanks to memes and social media humour.

Whether it reflects growing concerns about unemployment or is simply another short-lived viral moment, one thing is clear: security guard jobs at Vishal Mega Mart have become the most talked-about openings in the country, at least online.

A look at some of the memes

One viral post on X read, “With God’s grace I secured AIR - 2 in Vishal Mega Mart Security Guard Exams.”

The video shows a skit where a family celebrates their son’s apparent success in landing the job.

A user replied, “It’s not only God’s grace bro, but your true dedication and hardwork towards your goal is the result of this day and ur success.”

Here is a look at more such memes:

What users on social media are saying

“When Senior Managers From Top Companies Are Getting Fired. But you are not worried Because you are now Security Guard at Vishal Mega Mart,” read one post on X.

Another said, “Instead of this full-stack opportunity I would like apply for Vishal Mega Mart Security Guard.”

“Just checked my results for Vishal Mega Mart Guard Entrance Exam 2025. I was rejected,” joked a third user.

Interestingly, security guard roles at Vishal Mega Mart offer salaries ranging from Rs 9,000 to Rs 25,000 per month, based on experience. Freshers typically earn Rs 9,000–12,000, while experienced guards make between Rs 13,000–18,000. Supervisory roles are paid Rs 19,000–25,000.

Additional benefits include medical cover, a provident fund, and staff discounts, according to data from AmbitionBox and Glassdoor.