Meet Kavya Mehra, India’s first AI mom influencer who is taking the internet by storm

It’s the world of AI and we are living in it.

From being a fashion icon to a virtual granny who outsmarts scammers, artificial intelligence has made its mark in every field. Now joining the club, is an AI-driven mom influencer, Kavya Mehra.

Here’s what we know about her.

‘Embodiment of modern motherhood’

Kavya Mehra, a virtual persona created by talent management firm Collective Artists Network, is India’s first AI mom influencer.

Designed to capture the essence of motherhood and engage with audiences in pretty much all aspects of motherhood. Kavya’s Instagram bio states: “India’s first AI mom, powered by real moms,” suggesting a digital persona with all the real-life experiences and emotions that mothers from across the country experience.

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With over 350 followers, Kavya often shares snippets from her everyday life. From cooking traditional dishes to celebrating festivals like Diwali to painting and indulging in skincare routines, she shared relatable stories that delve into various aspects of parenting.

The AI-driven mom also posts often throwbacks from when she was pregnant, with thoughts on the kind of mother she wants to be. “A mom that is emotionally available and can stand on her own… someone whose love is warm and steady that the children should know that they can come to her, be their safe place…,” she shared in a video.

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“Kavya Mehra is not just a digital avatar; she is the embodiment of modern motherhood, powered by AI yet deeply rooted in human experience,” the company stated in The Economic Times report.

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What role do AI influencers have?

The introduction of Kavya Mehra underscores one of the most fascinating trends in the influencer world: AI-generated content that resonates emotionally with audiences.

Vijay Subramaniam, Founder and Group CEO told CNBC-TV18, “We wanted to explore the possibilities of combining AI with the emotional depth of real-life experiences. Kavya is designed to be a relatable voice for modern mothers while offering brands a way to create impactful, authentic content."

From sipping coffee to multitasking between meetings while her baby naps, Kavya’s posts reflect the everyday lives of countless mothers.

Subramaniam told the news outlet that because Kavya is AI-driven, it is easier for her to adapt real-time data, which makes her content continuously responsive to audience needs.

“We regularly update Kavya’s content based on trending conversations among real mothers, ensuring that she stays relevant to what’s happening in their daily lives,” he said.

For brands, Kavya Mehra is a game-changer, Collective Artists told The Economic Times. She gives them scalable yet authentic ideas to engage with consumers through relatable content, a crucial advantage in a crowded digital space, the company believes.

“AI allows us to amplify authentic voices, but its true power lies in its ability to tap into deeply human stories and emotions,” Subramaniam said.

With input from agencies