 "Influencer marketing is expected to grow by 25 per cent in 2024, reaching Rs 2,344 crore and rising to Rs 3,375 crore by 2026, revealed a new report. Image used for representational purposes/Pixabay")
Thinking of a job? Being an influencer might be the right option, as the market grows more lucrative and is estimated to hit Rs 3,375 crore by 2026.
According to a report published by professional services network EY and Big Bang Social, influencer marketing is expected to grow by 25 per cent in 2024, reaching a whopping Rs 2,344 crore and rising to Rs 3,375 crore by 2026.
The report further revealed that 56 per cent of the brands have already invested more than two per cent on influencer marketing, and 70 per cent of brands plan to keep their influencer marketing budget the same or increase it in 2024, with half planning to increase it by up to 10 per cent.
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Here’s what we learnt from the report.
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