 "Generation Beta is coming from January 1, 2025. Here's what we know")
You’ve heard about Boomers, Gen Y (Millennials) and Gen Z (Alpha).
Now starting January 1, 2025, get ready for a new crop – Generation Beta.
Social researcher Mark McCrindle, who came up with the definition of many of these labels, wrote in a blog post, “While Generation Alpha has experienced the rise of smart technology and artificial intelligence, Generation Beta will live in an era where AI and automation are fully embedded in everyday life—from education and workplaces to healthcare and entertainment.”
By 2039, these ‘Beta babies,’ along with Gen Y and Gen Z, will make up around a sixth of the world’s population.
But what do we know about them?
Let’s take a closer look:
What do we know?
Aol quoted McCrindle as saying that Generation Beta will be born between 2025 and 2039.
McCrindle wrote that Generation Beta and Generation Y and Gen Z “will make up 16 per cent of the global population” by 2039.
Many of them, he added, “will live to see the 22nd Century.”
By 2039, Generation Beta will comprise 19 per cent of the world’s workforce.
“Generation Beta represents the dawn of a new era,” McCrindle wrote in his new blog post. “They will grow up in a world shaped by breakthroughs in technology, evolving social norms, and an increasing focus on sustainability and global citizenship.”
“The ‘Beta babies’ as they are being called, will grow up in an era that is characterised by unprecedented technological integration into daily life. They will likely be the first generation to experience autonomous transportation at scale, wearable health technologies, and immersive virtual environments as standard aspects of daily life,” Mcrindle said.
“While Generation Alpha has experienced the rise of smart technology and artificial intelligence, Generation Beta will live in an era where AI and automation are fully embedded in everyday life, education and workplaces to healthcare and entertainment,” McCrindle wrote in his blog.
“Their formative years will be marked by a greater emphasis on personalisation — AI algorithms will tailor their learning, shopping, and social interactions in ways we can only begin to imagine today,” McCrindle added.
As per NBC, McCrindle also wrote that Gen Z parents might take a different approach with Generation Beta.
“Generation Z know more about both the positives and challenges that come with social media use from a young age,” McCrindle wrote. “As the most technologically savvy generation of parents, Gen Z see the benefits of technology and screen time, but equally they see the downsides of it and are pushing back on technology and the age at which their children access and engage with it.”
The beginning of Generation Beta also signals the end for Generation Alpha – born between 2010 and 2024, McCrindle wrote.
What do experts say?
That Generation Beta faces vast challenges.
“It wasn’t that long ago that we were talking about millennials as kids,” Jason Dorsey, a generational researcher and the author of ‘Zconomy: How Gen Z Will Change the Future of Business — and What to Do About It,’ told NBC.
Dorsey told the outlet that their lives also begin at a completely different point – a post-pandemic world –than their predecessors Generation Alpha.
Dosey said that while they may not experience the school shutdowns and social isolation of Covid, their families and their siblings would have been impacted by it.
“It’ll be something that maybe older siblings went through, certainly something they learn about in history, but not something that is necessarily a contemporary event,” Dorsey said.
Dorsey predicted Generation Beta will grow up using smart devices and artificial intelligence (AI) in a manner that previous generations simply haven’t.
He said that Gen Beta will be depend on AI and smart devices to solve problems for them.
Dorsey also predicted Generation Beta will face the stark reality of climate change.
“We will likely have Gen Z as elected officials when Gen Beta is old enough to vote,” Dorsey said. “Climate change will continue to be a really big deal for them.”
McCrindle too sounded a warning in his blogpost saying they “will inherit a world grappling with major societal challenges.”
“With climate change, global population shifts, and rapid urbanisation at the forefront, sustainability will not just be a preference but an expectation,” he added.
But here too there is a positive.
McCrindle said he expects Gen Beta to be “more globally minded, community-focused, and collaborative than ever before.”
“Their upbringing will emphasise the importance of innovation,” he said. “Not just for convenience, but for solving the pressing challenges of their time.”
With inputs from agencies
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