China’s economy has given rise to ‘climbing buddies’: What are they?

In a country grappling with rising living costs and high unemployment, an unconventional profession has emerged as a popular way for young people to earn extra income while meeting the emotional and physical needs of a burgeoning consumer base.

These “climbing buddies,” or ‘pei pa’ in Mandarin, have become a staple for those seeking companionship and support on challenging mountain treks across China.

What are China’s ‘climbing buddies’?

The trend of hiring climbing buddies has surged in popularity this year, capturing over 100 million views on Chinese social media platforms such as Xiaohongshu and Douyin.

These companions are often university students, military veterans, or fitness enthusiasts who offer their services to assist climbers on mountainous terrains for a fee ranging between 200 to 600 yuan ($30 to $85).

From cheering clients on with jokes and music to carrying their belongings or even physically supporting them on the climb, these companions redefine traditional guiding. Their role is aimed at transcending navigation and focusing instead on encouragement and creating a memorable experience for their clients.

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Demand peaks during holiday seasons, mostly from mid-September to November.

What is China’s ‘companionship economy’?

The rise of climbing buddies is part of a broader cultural shift towards the “companionship economy,” known locally as ‘peiban jingji’. This market, valued at over $7 billion by 2025, caters to individuals seeking paid companionship in activities such as gaming, shopping, and even bungee jumping.

China’s evolving social dynamics — including a declining marriage rate, which dropped to 3.43 million couples in the first half of 2023, the lowest since 2013 — have fuelled this phenomenon.

The economic challenges faced by youth, from a competitive job market to limited stable employment opportunities, further underscore the appeal of flexible jobs like being a climbing buddy.

“I was happy to earn some extra money and help ease the financial burden on my family,” media outlet Sixth Tone quoted a physical education student who went viral after carrying a three-year-old girl to the summit of Mount Tai in under two hours. The trek, equivalent to climbing over 200 floors, typically takes five hours.

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What’s behind the popular demand?

Mount Tai in Shandong Province and Mount Emei in Sichuan Province are among the most sought-after destinations for climbers seeking assistance. The allure of these peaks, combined with their challenging terrains, makes climbing buddies a valued resource.

According to Guangming Daily, scaling Mount Tai’s 1,545-meter peak requires significant endurance, particularly for families with young children or elderly tourists.

Over the Mid-Autumn Festival and National Day holiday, the demand for these services soared, with many companions fully booked weeks in advance.

This demand has also expanded the scope of services. For instance, one climbing buddy prepared a kit for her client, including sunglasses, snacks, and even a watermelon for a refreshing break.

Another client opted for motivational “abs flexing” moments, paying an extra 50 yuan for this unusual morale booster, reported TodayOnline.

Are there any concerns?

Despite its benefits, the climbing buddy trend has sparked debates about safety and ethics. Critics warn of unregulated guides leading clients into potentially hazardous situations, especially on steep or remote trails.

State media, including Xinhua, has highlighted the need for industry oversight to address issues such as fraud and inappropriate behavior. Efforts must be made to regulate this sector to protect consumers’ rights, a 2023 Xinhua report noted.

Instances of misconduct have also surfaced. Additionally, some worry that the practice blurs the line between climbing companions and certified tour guides, whose roles are governed by national safety regulations.

The phenomenon of climbing buddies reflects the creativity and adaptability of China’s youth amidst economic challenges.

While it offers a unique solution to employment gaps and loneliness, it highlights the evolving nature of China’s economic landscape.

With inputs from agencies