Days after the horrific death of a Colombian content creator, Valeria Marquez, another case of an influencer being attacked while livestreaming has come to light, this time from Brazil.
Luna Ambrozevicius Abrahao, a 22-year-old content creator, was reportedly attacked shortly after she ended her relationship with her boyfriend.
Disturbingly, Luna was stabbed nine times with a knife as the camera rolled. The brutal assault unfolded in real time, leaving viewers horrified.
This and the multiple recent cases have sent shockwaves through the online community, raising serious questions about the safety of influencers.
Here’s what we know so far.
A breakup turns violent on camera
According to Newsflash, Luna was arguing with her boyfriend, the father of her four-year-old daughter, while broadcasting live from an apartment in Sao Paulo on Monday.
Soon after the tattooed influencer told her boyfriend that she wanted to break up, terrified screams pierced through the stream as her boyfriend began attacking her.
As seen in footage obtained by The New York Post, blood stained the floor and furniture as Luna was stabbed repeatedly in the head, back, hand, and foot. A large knife, its blade appearing snapped from the force of the blows, was visible in the video.
Viewers watching the livestream rushed to alert emergency services. Some even shared snippets of the horrific footage, which were later taken down by the platform.
Against all odds, Luna survived. She was rushed to the hospital with multiple wounds and underwent emergency surgery. She remains hospitalised and is still recovering from the trauma.
Her boyfriend, Alex Olievira, fled the scene after the attack. He is now wanted by police and has been charged with attempted murder and domestic violence.
Authorities confirmed that the couple had been fighting at the time—something neighbours say had happened often in the past.
Luna, who shares content on dancing, beauty, and fashion with her 260,000 Instagram followers, posted a message from her hospital bed just two days after the attack for her followers.
“Surviving 10 stabs wasn’t just a miracle, it was a revival. In the midst of pain, fear and uncertainty, I found strength in my little Serena. They were the worst hours of my life but when she came to my mind, I knew I needed to live for her,” she wrote.
Colombian influencer shot by a fake delivery man
In a terrifying incident just days ago, 22-year-old Maria José Estupiñán, a university student in Cúcuta, Colombia, was shot multiple times at her home by a man posing as a delivery person.
Security footage, which has since gone viral on social media, shows the suspect fleeing the scene as Estupiñán screams in pain off-camera.
#Ahora || TRÁGICO CRIMEN EN COLOMBIA: ASESINAN A LA INFLUENCER MARÍA JOSÉ ESTUPIÑÁN. 🇨🇴🚨
— Sivar al Día (@SivarAlDia) May 18, 2025
La joven universitaria fue asesinada en su casa en la urbanización El Bosque. Un hombre se hizo pasar por repartidor y, al entregarle una supuesta encomienda, le disparó en el rostro. Su… pic.twitter.com/OFy4aj7K0N
The young student, who was studying at Francisco de Paula Santander University, tragically succumbed to her injuries shortly after the attack.
Following Estupiñán’s death, Colombian police said she had been abused by her former partner, who’s now a suspect, and suggested that the killing could have been a femicide, the targeted and purposeful killing of women and girls because of their gender.
Magda Victoria Acosta, president of the National Gender Commission of the Colombian Judiciary, also revealed that Estupiñán had recently been expecting a payment of 30 million pesos from her ex-partner. The amount was part of a settlement in a domestic violence case she filed back in 2018.
Mexican Influencer gunned down mid-livestream
Just days before Estupiñán’s murder, another horrific incident took place, this time in Mexico.
Valeria Marquez, a 23-year-old social media influencer, was shot dead inside her beauty salon while livestreaming on TikTok.
The attack occurred in Guadalajara, Jalisco, when a man pretending to deliver a gift entered her Blossom the Beauty Lounge and opened fire, according to the state prosecutor’s office.
Valeria was live with nearly 20,000 followers at the time. Just seconds before the fatal shots, she was heard saying, “They’re coming,” followed by a voice in the background: “Hey, Vale?” She replied, “Yes,” and then muted the audio.
Moments later, gunshots rang out. Marquez clutched her side and collapsed.
Prior to the attack, Valeria had raised concerns about her safety online. She had mentioned receiving an expensive gift from an unknown sender, which left her unsettled. Authorities are investigating her murder as femicide.
Japanese streamer killed on live video
In March, a chilling case from Japan shocked viewers across the country.
Airi Sato, a 22-year-old influencer, was stabbed to death during a livestream watched by more than 6,000 people. The attacker, it turns out, was one of her own followers.
Sato, known for her content focused on daily life, had been streaming since her high school days. One of her recent videos, titled “3.11 Walking Around the Yamanote Line,” had unknowingly revealed clues about her location.
Kenichi Takano, a 42-year-old man who had lent her around $17,000 (Rs14.5 lakh), tracked her down through the landmarks visible in her video.
He told police the two had met online in 2021, and that Sato often requested money under different excuses—lost wallet, blocked funds, urgent emergencies.
Though he eventually won a court case against her for the unpaid debt, Sato never repaid him. The ongoing tension over money, paired with Takano’s obsession, allegedly escalated into the deadly attack.
These cases—spanning Colombia, Mexico, and Japan—paint a harrowing picture of the growing dangers for influencers, especially women.
With input from agencies