YRF announces re-release of Silsila, Kabhie Kabhie, DDLJ, War and many other titles to help revive theaters

YRF, in collaboration with multiplex chains, will re-release films such as Kabhie Kabhie, Silsila, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Veer-Zaara, Bunty Aur Babli among others

Press Trust of India November 09, 2020 17:22:20 IST
YRF announces re-release of Silsila, Kabhie Kabhie, DDLJ, War and many other titles to help revive theaters

Production house Yash Raj Films (YRF) has joined hands with multiplex chains PVR Cinemas, INOX and Cinepolis to release iconic blockbusters from its library on the big screen this Diwali in a bid to pull people to cinema halls during the festive season.

Theatres reopened in many parts of the country in October after being shut for more than six months due to the coronavirus pandemic. In Mumbai, cinema halls became operational from 5 November.

Hindi cinema lovers have a chance to watch old and recent hits such as Kabhie Kabhie, Silsila, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Veer-Zaara, Bunty Aur Babli, Rab Ne Bana Di Jodi, Ek Tha Tiger, Jab Tak Hai Jaan, Band Baaja Baarat, Sultan, Mardaani and many more in theatres as part of YRF Big Screen Celebration initiative across the country.

The production banner, which completed 50 years recently, hopes to support the exhibition circuit through this move without charging any fee, a release from YRF said.

The ticket prices have been capped at Rs 50 for all films because YRF and the exhibitors want people to come back to the theatres.

Check out the announcement here

"At YRF, audience delight sits at the centre of our universe and at the onset of our 50th year, we are stoked to begin the Big Screen Celebration initiative. Now audience can enjoy many of our classics and iconic movies on the big cinema screen and relive the experience of watching movies in the theatres,” Manan Mehta, Senior VP Marketing and Merchandising, YRF, said in a statement.

Gautam Dutta, CEO, PVR Cinemas, said the move will give many cinema lovers a chance to relive their memories of watching their favourite movies.

"It is a privilege to host their most iconic movies, from classics that transcend time such as Kabhie Kabhie and Silsila, to the most recent favourites like War and Sultan. We invite our patrons to come and enjoy YRF’s Big Screen Celebration initiative and relive their most memorable cinema moments in our safe and hygienic cinemas," Dutta added.

Saurabh Varma, Chief Marketing Officer – INOX Leisure Ltd said, “It will be a privilege for all of us at INOX to celebrate YRF’s most iconic films on the big screen again... We invite INOX patrons across the country to come and enjoy these iconic releases and relive their most memorable cinema moments in our safe and hygienic INOX’s. We also take this opportunity to congratulate YRF for entering their 50th year.”

Devang Sampat, CEO, Cinepolis India said it was commendable on the studio's part to support "cinemas in such difficult times".

"Diwali has always been a blockbuster week at the cinemas, with the YRF Big Screen Celebration, we at Cinepolis are looking forward to welcoming our patrons back to the cinemas to relive their favourite cult classics on the big screen," he added.

Updated Date:

Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.

also read

Karan Johar responds to Madhur Bhandarkar's request to change Fabulous Lives of Bollywood Wives title
Entertainment

Karan Johar responds to Madhur Bhandarkar's request to change Fabulous Lives of Bollywood Wives title

Karan Johar said he hoped the two filmmakers could "move away and onward from this"

Nushrratt Bharuccha, Pavail Gulati cast in Omung Kumar's Janhit Mein Jaari, written, produced by Raaj Shaandilyaa
Entertainment

Nushrratt Bharuccha, Pavail Gulati cast in Omung Kumar's Janhit Mein Jaari, written, produced by Raaj Shaandilyaa

The news of the film was announced by Mary Kom, who was the subject of Omung Kumar's 2014 biopic.

Sana Khan, actor and former Bigg Boss contestant, marries Anas Sayed in Surat
Entertainment

Sana Khan, actor and former Bigg Boss contestant, marries Anas Sayed in Surat

In October, Sana Khan, who has played supporting roles in several Bollywood films, announced her exit from the entertainment industry.