 "First YouTube Space in India opens in Mumbai at Whistling Woods International")
Mumbai, the hub of movie making in India, will now also be the base for the new talent pool of video creators, via Youtube space. Youtube, in collaboration with Whistling Woods International, has opened its 8th (one of a kind) Youtube Space in Mumbai’s Film City.
YouTube Spaces are a known phenomenon amongst YouTube creators and video generators abroad, but the medium, the content on it and its user experience is still very fresh, yet aggressively growing in India. As Youtube’s head Lance Podell puts it: Learn, connect, create; which simply means that anybody and every body can be a video creator in the world that we live in.
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“The internet touches 300 million people in India. It’s now a mainstream phenomena,” said Lance as he introduced the creators, press and the students of Whistling Woods to YouTube Space. Two of the studio spaces inside the institute, their sound design labs and professional equipment will now be available for creators who collaborate with Youtube.
To be able to collaborate with Youtube and access the space, one will have to start their own channel and gain 1000 followers, to then write to the team and wait for a revert. Once on board, creators will meet with other collaborators and people who have successfully made their Youtube channels to flourish. The creative team and alumni will guide anyone who needs help and churn better content, in a more professional way.
“As our PM Modi dreams of a Digital India, I’m proud that we are leading it” said Ajay Vidyasagar, Regional Director, YouTube Partnerships, India. What’s interesting is that the famous video bloggers, beauty and style video creators have already spent a lot on up scaling their homes/ rooms/spaces they vlog out of. “I can’t come here for every video that I shoot, plus bookings will be a hassle, since there’s more than just one Youtuber,” said Larissa D’sa, a Youtube blogger.
“The space has some sets that have been made and ready for shoots, but they will become redundant once someone has shot here. We will then have to create our own sets depending on our requirement,” said Amrit Raj Gupta of ScreenPatti, a sister concern of the The Viral Fever studios.
Subhash Ghai declared the space open, as he disclosed how he had made a short film, which never got a platform. “I’d created a 8mm short film from a camera I’d borrowed from a friend, and it was 11 minutes long. I wish I had a platform to upload it. Now you guys do.”
Youtube has come a long way since its inception and the Youtube Space, has cleverly played the, ‘Lets get more hits’ card. By providing a professional space, they are sure of garnering great amounts of content, which they will be able to display ads on. Well done, Youtube.
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