Tamil Nadu Milk Dealers Welfare Association petitions for permanent ban on 'paal abhishekam'

FP Staff

Jan 23, 2019 17:27:16 IST

The Tamil Nadu Milk Dealers Welfare Association (TNMDWA) has addressed a letter to Chennai's Commissioner of Police, seeking a permanent ban on the practice of paal abhishekams during the release of superstars' films, according to The News Minute. They have alleged that fans tend to steal milk packets during the celebrations, which subsequently affects their businesses.

 Tamil Nadu Milk Dealers Welfare Association petitions for permanent ban on paal abhishekam

Paal Abhishekam. Representational image

A popular practice in the South, especially in Tamil Nadu, paal abhishekam constitutes of fans pouring litres of milk on huge cutouts and flex banners of stars' film posters, in a bid to display their love for the actor. The practice is derived from the phenomenon of pouring milk on deities in temples. Usually the paal abhishekam takes place on the first day first show of a star's film release.

In their letter, TNMDWA has requested for police protection during film releases so as to avoid recurrence of such incidents.

The news comes after actor Simbu posted a video urging his fans to celebrate his upcoming film Vantha Rajavathaan Varuven by pouring cauldrons of milk over his cutouts. It is interesting to note that the actor had earlier asked his fans not to celebrate his film by spending money unnecessarily but to do something meaningful for their family. The film is slated for 1 February.

TNMDWA also requested in their letter for action to be taken against Simbu fearing that his video might instigate fans. “By instigating his fans to celebrate in this manner, Simbu’s request might aggravate other stars’ fans, thereby resulting in a clash between factions,” reads their letter, as per the daily.

Updated Date: Jan 23, 2019 17:51:46 IST