Shah Rukh Khan-Salman Khan to reunite on Bigg Boss 10 to promote Raees
It's going to be Karan-Arjun 2.0 on the sets of Bigg Boss 10. Shah Rukh Khan is all set to promote his next, Rahul Dholakia's underworld thriller Raees on the reality show hosted by his contemporary Salman.
Mumbai Mirror reports that the two Khans will shoot two consecutive weekend episodes of Bigg Boss in which they will also be seen dancing to the tunes of the songs of Raees. These two episodes will air immediately prior to the season finale of the show.
International Business Times reports that Shah Rukh was also scheduled to promote his last release, Gauri Shinde's slice of life drama Dear Zindgai on Bigg Boss. However, he opted out of the promotions as he did not want to steal the spotlight from his co-star Alia Bhatt who was the lead actor of the film whereas Shah Rukh was only a co-producer and had a supporting role in the film. Thus, Bhatt went solo on the sets of Bigg Boss.
The last time these two Khans were seen on the sets of Bigg Boss was on the previous season when Shah Rukh and Kajol appeared on Bigg Boss 9 to promote their Christmas release last year, Rohit Shetty's family drama Dilwale. At that time, a religious community had taken offence to the scene in which the two Khans had entered the sets of a Hindu temple, with their shoes on, in a setup to recreate their memorable scene from Rakesh Roshan's 1995 family drama Karan Arjun.
Speaking of Roshan, his upcoming production Kaabil will clash with Raees at the box office on 25 January. Mumbai Mirror reports that the filmmaker has chosen not to up the ante in his marketing strategy just before it is clashing with a typical Shah Rukh potboiler.
"I will give my film an organic release. There is no heroism in Kaabil and no catch-phrases. It is the story of a blind man taking revenge. That makes him a superhero, that makes his story hair-raising," he said.
As the Roshans and the director of Kaabil, Sanjay Gupta, are promoting their film only through the regular interviews, social media outreach and song launches, the promotion of Raees has been aggressive since the get go in order to build excitement among the fans about this long-awaited entertainer.
Updated Date: Jan 03, 2017 13:11 PM