Richa Chadha recently unveiled the first look poster of her upcoming political drama Madam Chief Minister. In the poster, she can be seen holding a broom, covered in muck. The tagline reads, “Untouchable, unstoppable.” The image has received significant backlash for being tone deaf, misrepresenting the Dalit community, and for not casting a Dalit actor in the lead role. Here is the poster
Social media users tweeted at the actor for choosing to play the role and to take into account the criticism directed towards the film from the Dalit community. Here are some tweets
The producer to the photographer be like "How's the audience gonna know this film is about a dalit? Well hand her a broom would ya? Yes. That's it. NOW she's looking a Dalit."
— Prashanth (@ParshyaB) January 4, 2021
By his logic Nehru's bipoic poster should be wearing janeu and mala in his hand wearing saffron cloth.
UCs(who claim to be secular,liberal) understanding of casteism is always flawed. Apparently everybody wants to make movies on Dalits these days because it's profitable and they in turn do more harm to the community.
— DalitLivesMatter💙 (@_discreetmind) January 4, 2021
The Savarnas have been most happy with the arrival of this film and seeing its poster,
— Deepali_Salve (@deepali_writes) January 4, 2021
Know why?
Because upper Caste people want to see and show the only broom in the hands of Bahujan.. https://t.co/J69XPKfINj
Richa you need to take a step back and reflect on the valid criticism the movie poster is receiving. Really listen to what Dalit people are saying instead of getting defensive.
— Sanitary Panels (@sanitarypanels) January 5, 2021
The recent poster of Madam Chief Minister makes me feel heartbroken once more. I lack words to talk about the deliberate reluctance of people to understand things. All so-called 'progressive' behaviour fails when it comes to how a Dalit is imagined in this country.
— Damni Kain (@DamniKain) January 5, 2021
Believed to be based on Mayawati, who has served four terms as the Chief Minister of Uttar Pradesh, the film is written and directed by Subhash Kapoor. Kapoor has previously helmed satirical comedies like Phas Gaye Re Obama, Jolly LLB and Jolly LLB 2. Bhushan Kumar has produced Madam Chief Minister, which also stars Saurabh Shukla, Manav Kaul, Akshay Oberoi and Shubhrajyoti, via T-Series.