Reliance Industries Ltd to set up production house for creating web series, short films for Jio customers

A source said that 20-25 creative people have come on board Reliance to create original content for Indian audiences who are big consumers of online media

FP Staff July 25, 2018 16:47:42 IST
Reliance Industries Ltd to set up production house for creating web series, short films for Jio customers

Following the launch of the fiber-to-home service Jio GigaFiber, Reliance Industries is aiming to set up its own production house to develop web series' and short films for Reliance Jio Infocomm's customers, according to a Mint report. Through this venture, the company expects to attract more customers to it 215-million wireless user base.

"Reliance has hired a bunch of scriptwriters and content creators and is in the process of setting up a huge production house," Mint quoted a source as saying.

Reliance Industries Ltd to set up production house for creating web series short films for Jio customers

Reliance Industries Ltd will be creating original content for customers of Jio Infocomm.

The Mint report added that mobile data consumption has soared following a plunge in tariffs boosting the viewership of online streaming giants like Netflix and Prime Video. With India-centric shows like Netflix's Sacred Games and Prime Video's Comicstaan gaining popularity, online content is being widely consumed.

"Recently, 20-25 creative people have come on board… the company has realised that viewers here are taking to original Indian content on platforms such as Netflix and Amazon in a big way… the company too expects to offer some web series to consumers within 4-6 months," the source said to Mint.

In March 2018, Reliance had announced that its music service JioMusic is integrating with music streaming platform Saavn, according to a report on MoneyControl.

The company had also announced earlier that it had bought 5 per cent stake in Eros International Plc and aims to build businesses around the content ecosystem, the report said.

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