Reliance Industries Ltd to set up production house for creating web series, short films for Jio customers
A source said that 20-25 creative people have come on board Reliance to create original content for Indian audiences who are big consumers of online media
Following the launch of the fiber-to-home service Jio GigaFiber, Reliance Industries is aiming to set up its own production house to develop web series' and short films for Reliance Jio Infocomm's customers, according to a Mint report. Through this venture, the company expects to attract more customers to it 215-million wireless user base.
"Reliance has hired a bunch of scriptwriters and content creators and is in the process of setting up a huge production house," Mint quoted a source as saying.
The Mint report added that mobile data consumption has soared following a plunge in tariffs boosting the viewership of online streaming giants like Netflix and Prime Video. With India-centric shows like Netflix's Sacred Games and Prime Video's Comicstaan gaining popularity, online content is being widely consumed.
"Recently, 20-25 creative people have come on board… the company has realised that viewers here are taking to original Indian content on platforms such as Netflix and Amazon in a big way… the company too expects to offer some web series to consumers within 4-6 months," the source said to Mint.
In March 2018, Reliance had announced that its music service JioMusic is integrating with music streaming platform Saavn, according to a report on MoneyControl.
The company had also announced earlier that it had bought 5 per cent stake in Eros International Plc and aims to build businesses around the content ecosystem, the report said.
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