Ranveer Singh's Befikre gets its own Twitter emoji, the first ever for Bollywood
The emoji for Ranveer Singh's next appears next to the hashtag in the tweet and is designed like the Eiffel Tower of pink hearts, bringing alive the Parisian essence of the film.
Mumbai: Social media platform Twitter has launched the first-ever emoji dedicated to a Bollywood film for Yash Raj Films Befikre, which stars Ranveer Singh and Vaani Kapoor.
From Thursday, fans in India can join the conversation around the film and simply tweet by using #UdeDilBefikre, #Befikre, #BefikreOn9th, #BefikreOn9thDec and #BeBefikre to use the specially designed emoji curated by Twitter, read a statement.
Set for a worldwide release on 9 December Befikre is a story that celebrates being carefree in love. The film's trailer was launched at the Eiffel Tower in Paris.
Manan Mehta, Vice President - Marketing and Merchandising, Yash Raj Films, said: "Twitter is the ignition point of the entire marketing strategy of Befikre. On Befikre, we have engaged and built an audience of relevant followers in the shortest time span.
"Befikre is the first Bollywood film to deploy the emoji and we are stoked with the audience response."
The emoji appears next to the hashtag in the tweet and is designed like the Eiffel Tower of pink hearts, bringing alive the Parisian essence of the film.
— RJ ALOK (@OYERJALOK) November 11, 2016
Pratiksha Rao, Head - Media Partnerships for Southeast Asia, Twitter, said that this is the first time Twitter has collaborated with a Bollywood movie for a special emoji.
"We are excited to continue partnering with Yash Raj Films on their unique use of Twitter for Befikre and other upcoming projects," Pratiksha said.
Have you heard the last part of 'Nashe Si Chadh Gayi', the song from Befikre? It feels that the new song of the film, 'Ude Dil Befikre' starts from where the former ends.
On the lines of recent films like Ae Dil Hai Mushkil, Befikre reflects the let's-live-in-the-moments attitude which just means let's dance and get drunk.
Befikre lowdown: Catch up on Ranveer Singh, Vaani Kapoor's romcom in Paris, directed by Aditya Chopra
Befikre, starring Ranveer Singh and Vaani Kapoor, releases today — Friday, 9 December. Before we bring you the reviews, here's a quick lowdown on what to expect from the film: