Ranveer Singh slammed for sexist Jack and Jones bilboard ad; Twitterati outrages

The new Jack and Jones ad featuring Ranveer Singh was taken off after a complaint that dubbed it sexist and insensitive to workplace harassment of women.

FP Staff November 24, 2016 12:08:24 IST
Ranveer Singh slammed for sexist Jack and Jones bilboard ad; Twitterati outrages

Don’t hold back.

When the Danish menswear brand Jack and Jones launched its campaign with the same name, we didn't anticipate what was going to follow. But its latest bilboard ad featuring actor Ranveer Singh has done quite some damage, showing insensitivity towards sexual harassment of women at the workplace.

Ranveer Singh slammed for sexist Jack and Jones bilboard ad Twitterati outrages

Ranveer Singh at the launch of the `Don't Hold Back' campaign of Jack and Jones

The ad features Singh, all decked up in formal clothes, lifting a woman on his shoulders. A butler is seen in the background, sporting a smirk. The worst part - the text reads: 'Don’t hold back. Take your work home.'

Don’t hold back what? Your male chauvinism? Or your inextinguishable urge to portray women as sex objects?
Twitterati did not take the ad too casually either and attacked the brand.

Tamil actor Siddharth joined the club when he expressed his disgust towards the ad through a tweet:

It is not the first time that Siddharth has raise his voice against gender inequalities. He has often objected to women being dubbed as vamps while men being glorified as heroes for stalking the opposite gender in Hindi cinema. However, it is not just Siddharth who voiced his ire towards the brand and its ad.

According to a report by Mint, the ad was reported to the advertising industry watchdog Advertising Standards Council of India (ASCI). This forced the multinational company to withdraw the ad and apologise to the complainants. They responded to Siddharth’s tweet as well. However, rather than owning up, they decided to plug in their campaign again.

Though the ad has been withdrawn, we are yet to hear from the brand ambassador Ranveer Singh.

It is a well-known fact that Singh takes personal interest even in the scripting of his commercials. He is also prompt with his replies on Twitter, whether it is accepting Hrithik Roshan’s dare to dance in the public wearing a Krrish costume or responding to Shah Rukh Khan’s comment on Koffee with Karan Season 5 taking a dig at Singh wearing padded underwear in the promos of Befikre.

But the fact remains that bagging over 14 brands is not going to help enhance Singh’s popularity if he consents to doing such ads.

Updated Date:

also read

One Mic Stand writers room on making stand-up sets for celebrities, and training them to be 'losers' on stage
Entertainment

One Mic Stand writers room on making stand-up sets for celebrities, and training them to be 'losers' on stage

"When you're doing stand-up, you have to believe that you're not the most important person in the room. That's what we have to explain to the celebrities. Some get it easily, but for some, it's a struggle," says Dhruv Deshpande from the writers room of One Mic Stand.

Maha Samudram movie review: Siddharth, Sharwanand film is tonally abrasive and loud
Entertainment

Maha Samudram movie review: Siddharth, Sharwanand film is tonally abrasive and loud

There are many potential conceits that can result in a film that is far more superior, but those subplots, or sub-thoughts, rather are quickly abandoned.

Sooryavanshi first song Aila Re Aillaa sees Akshay Kumar, Ranveer Singh, Ajay Devgn match steps
Entertainment

Sooryavanshi first song Aila Re Aillaa sees Akshay Kumar, Ranveer Singh, Ajay Devgn match steps

Akshay Kumar took to Twitter to share a glimpse of the song, and wrote, “nothing short of a celebration when Sooryavanshi, Singham and Simmba come together”.