Padman box-office collection: Akshay Kumar starrer grosses Rs 59 cr in domestic earnings
Akshay Kumar's Padman is currently dominating theater screens after registering an impressive opening. The Twinkle Khanna-backed film, which is based on the story of sanitary napkin crusader Arunachalam Muruganantham, tackles the stigma around menstruation in India.
Starring Kumar, Radhika Apte and Sonam Kapoor in leading roles, according to trade analyst Taran Adarsh, the R Balki directorial has raked in a total of Rs 59.09 crore at the domestic box office. The social media campaign, #PadManChallenge, spearheaded by the lead actors and Khanna, has immensely contributed to the film's commercial success.
#PadMan is SUPER-STRONG... Fri 10.26 cr, Sat 13.68 cr, Sun 16.11 cr, Mon 5.87 cr, Tue 6.12 cr, Wed 7.05 cr. Total: ₹ 59.09 cr. India biz.
— taran adarsh (@taran_adarsh) February 15, 2018
Critically, Padman has mostly received positive reviews for being an important yet entertaining film. It took a subject that most Indians are reluctant to talk about — menstruation — and put it on the marquee.
Padman released on 9 February and is based on the life of Arunachalam Muruganantham, a school drop-out who invented a machine to manufacture sanitary pads at a fraction of the cost of branded ones. This allowed thousands of women in rural India, where menstrual hygiene is abysmally low, access to a safe and healthy option. Padman however, is set in Madhya Pradesh to appeal to a Hindi-speaking audience.
Updated Date: Feb 16, 2018 15:38:01 IST