Netflix, Amazon Prime Video, other streaming services should legally share viewing data of UK shows, say lawmakers

UK lawmakers also want streaming platforms to label British content with logos of the broadcaster that originally commissioned the show or movie.

FP Trending March 25, 2021 12:55:12 IST
Netflix, Amazon Prime Video, other streaming services should legally share viewing data of UK shows, say lawmakers

OTT platforms such as Netflix and Amazon Prime Video should legally share viewing data of UK shows with the local public service broadcasters and government-approved media regulatory authority (Ofcom), reports Deadline.

Lawmakers said that broadcasters and channels had a right to now how the shows they had originally commissioned, now available on streamers, are performing. British Parliament’s Digital, Culture, Media and Sport Committee (DCMSC) in a report, stated that online viewing data would allow a complete analysis of public service broadcasting reach.

There are nearly 1,276 hours of BBC, ITV, and other public service broadcaster content is in stock with Netflix itself. Moreover, youngsters, today, for example, are likely to watch BBC content on OTT platforms rather than on BBC iPlayer, the report says.

The report adds that in adherence with updated media laws, streamers should label and brand British content with logos of the respective broadcaster from which it originated.

However, Netflix and Amazon Prime Video have raised discontent against the move, claiming that if contents are to be shared in such a manner it would become commercially sensitive, an opinion to which the Committee has disagreed.

Updated Date:

also read

Sandra Bullock credits Netflix for extended career: 'I would have been out in the cow pasture'
Entertainment

Sandra Bullock credits Netflix for extended career: 'I would have been out in the cow pasture'

Sandra Bullock praised Netflix for hiring actors her age and "bringing people together" with foreign hits like Squid Game

Flashback: On Saeed Jaffrey's birth anniversary, remembering his jovial character Lalan Miyan from Sai Paranjpye's Chashme Buddoor
Entertainment

Flashback: On Saeed Jaffrey's birth anniversary, remembering his jovial character Lalan Miyan from Sai Paranjpye's Chashme Buddoor

Saeed’s laughter preceded his presence wherever he went. It is for that laughter vivacity and the joie de vivre that we would like to remember Saeed Jaffrey

Inspector Koo review: Fast pace, deft humour, smart writing make this Korean drama gem of a crime show
Entertainment

Inspector Koo review: Fast pace, deft humour, smart writing make this Korean drama gem of a crime show

Inspector Koo stands out for putting a 40-something, woman detective in the spotlight and for crafting an antagonist who is sadistic but still manages to tug at heartstrings.