Netflix, Amazon Prime Video, other streaming services should legally share viewing data of UK shows, say lawmakers
UK lawmakers also want streaming platforms to label British content with logos of the broadcaster that originally commissioned the show or movie.
OTT platforms such as Netflix and Amazon Prime Video should legally share viewing data of UK shows with the local public service broadcasters and government-approved media regulatory authority (Ofcom), reports Deadline.
Lawmakers said that broadcasters and channels had a right to now how the shows they had originally commissioned, now available on streamers, are performing. British Parliament’s Digital, Culture, Media and Sport Committee (DCMSC) in a report, stated that online viewing data would allow a complete analysis of public service broadcasting reach.
There are nearly 1,276 hours of BBC, ITV, and other public service broadcaster content is in stock with Netflix itself. Moreover, youngsters, today, for example, are likely to watch BBC content on OTT platforms rather than on BBC iPlayer, the report says.
The report adds that in adherence with updated media laws, streamers should label and brand British content with logos of the respective broadcaster from which it originated.
However, Netflix and Amazon Prime Video have raised discontent against the move, claiming that if contents are to be shared in such a manner it would become commercially sensitive, an opinion to which the Committee has disagreed.
also read
Caught Out review: This documentary on Indian cricket's biggest scandal is a sincere attempt at a marveling exposé
Could a game regarded as religion be so rotten? Why did our national heroes turn so vulnerable to the point of becoming national disgrace? Caught Out is an attempt to delve deeper into these chilling questions.
Darcelle, world's oldest working drag queen, passes away at 92
The nightclub that Darcelle opened more than 50 years ago in downtown Portland, Darcelle XV Showplace, posted a statement on Facebook expressing grief and asking for privacy and patience.
Gwyneth Paltrow expected to testify in ski collision trial; man claims star's recklessness caused his concussion
In a trial that Judge Kent Holmberg and attorneys for both parties have agreed will last eight days, with each side getting four to call witnesses, Friday marks the final day that Sanderson's attorneys can compel Paltrow to testify.