Multiplex Association of India, film producers request Centre to reopen cinema halls

Several Bollywood producers, actors along with the Multiplex Association of India (MAI) on Sunday, 31 August, urged the Centre to open the cinema halls, which have remained shut amid the coronavirus pandemic.

The country went into lockdown from 25 March to contain the spread of coronavirus pandemic.

The government started unlocking in a phase-wise manner from June with opening up of domestic travel, offices, markets, shopping complexes, etc in non-containment zones.

Amid rising COVID-19 cases in the country, under the government’s Unlock 4 guidelines , cinema chains have not been given permission to operate.

The official account of Multiplex Association of India tweeted —under the hashtag “Support Movie Theatres”—that the cinema industry is not only an inherent part of the country’s culture but also an integral part of the economy, “supporting millions of livelihoods.”

“Most countries across the world have allowed cinemas to operate. We request the Government Of India to allow us to operate as well. We are committed to offering a safe and hygienic cinema experience.

“If aviation, metro, malls, wellness and restaurants can be allowed to operate, the cinema industry too deserves a chance,” the association wrote.

MAI had last month submitted a set of SOPs to various Central ministries as well as Prime Minister’s Office and Niti Aayog.

Producer Boney Kapoor, whose film Maidaan had to be stalled amid the pandemic, took to Twitter and wrote,"#SupportMovieTheatres #SaveCinemas.”

#SupportMovieTheatres #SaveCinemas pic.twitter.com/O0loQxKBbR

— Boney Kapoor (@BoneyKapoor) August 30, 2020

He was joined by colleagues from the industry, including actor Parvin Dabas , Mard Ko Dard Nahi Hota actor Abhimanyu Dassani and Shibasish Sarkar, Group Chief Executive Officer- Content, Digital and Gaming at Reliance Entertainment.

Dabas said cinema halls contribute majorly to the economy and it was important to reopen them. “We need to get the economy going. Movie halls are a big part of that, they are committed to giving a safe environment to the filmgoers. Let’s open them before it’s too late,” he wrote.

Abhimanyu, whose film Nikamma was scheduled to release this year, said efforts should be made to open theatres. “Let’s make it safe enough for the public. Please reopen theatres and bring that magic back to life,” the actor tweeted.

#SupportMovieTheatres
Let's make it safe enough for the public. Please reopen theatres and bring that magic back to life.

— Abhimanyu Dassani (@Abhimannyu_D) August 30, 2020

Of course movie theatres must be supported by the Government and I am sure they will. #SupportMovieTheatres https://t.co/3DMBGITx15

— Anubhav Sinha (@anubhavsinha) August 30, 2020

Now that almost 'Everything' is allowed to open... It's high time to consider opening theatres too with all the safety precautions..... Too many peoples livelihood is involved in it... PLS DO CONSIDER UNLOCKING US TOO... 🙏#SupportMovieTheatres #SupportCinemas #Unlock4 pic.twitter.com/bwVfksRTbY

— karthik subbaraj (@karthiksubbaraj) August 30, 2020

Reliance Entertainment’s two major releases, Sooryavanshi and 83, stand delayed amid the coronavirus pandemic.

Sarkar said the pandemic has deeply affected those who worked at cinema halls.

“Salary Subsidy Scheme in the UK, CARES Act 2020 in the US, Canada Emergency Wage Service in Canada, govt supported to protect jobs. In India thousands and millions have lost jobs or pay cuts with no income of cinema hall owners. Halls are now closed for 6 months. #SupportMovieTheatres,” he tweeted .

According to MAI, the multiplex industry in India employs over 2,00,000 people who are the backbone of the Indian film industry as they account nearly 60 per cent of revenues of the film business.

(With inputs from Press Trust of India)