Mersal creates record by reaching 100 mn streams across platforms within 10 days, says Sony Music India

New Delhi: The music of actor Vijay’s controversial Tamil film Mersal has broken the record of reaching 100 million streams across platforms within a span of 10 days, according to Sony Music India. The film’s album features four songs — in trademark AR Rahman style — that are linked to the storyline and bring out the narrative in a way that it adds to the essence of the film. ‘Aalaporaan Thamizhan’ has found huge popularity, while ‘Mersal Arasan’ serves as a perfect track with varied rhythms and a peppy tune for a dancer like Vijay. [caption id=“attachment_4162951” align=“alignnone” width=“825”] Vijay in a still from Mersal. Image via Twitter[/caption] Then there’s ‘Neethanae’, a romantic track sung by Rahman and Shreya Ghoshal. Lastly, ‘Maacho’ is a quirky yet addictive number sung by Sid Sriram and Shweta Mohan. Ashok Parwani, Head - South, Sony Music India, said in a statement, “Mersal is a hit on arrival. 100 million streams in unheard of for any film in the south. This is just the beginning, Vijay has cut across geographies and globally too has seen a phenomenal reception.” The movie got caught up in a controversy after the Tamil Nadu unit of the Bharatiya Janata Party (BJP) demanded the removal of specific dialogues which take a dig at the Goods and Services Tax (GST) and Digital India.