Mersal creates record by reaching 100 mn streams across platforms within 10 days, says Sony Music India

Mersal's album features 4 songs — in trademark AR Rahman style — that are linked to the storyline and essence of the film.

IANS October 27, 2017 09:28:06 IST
Mersal creates record by reaching 100 mn streams across platforms within 10 days, says Sony Music India

New Delhi: The music of actor Vijay's controversial Tamil film Mersal has broken the record of reaching 100 million streams across platforms within a span of 10 days, according to Sony Music India.

The film's album features four songs — in trademark AR Rahman style — that are linked to the storyline and bring out the narrative in a way that it adds to the essence of the film.

'Aalaporaan Thamizhan' has found huge popularity, while 'Mersal Arasan' serves as a perfect track with varied rhythms and a peppy tune for a dancer like Vijay.

Mersal creates record by reaching 100 mn streams across platforms within 10 days says Sony Music India

Vijay in a still from Mersal. Image via Twitter

Then there's 'Neethanae', a romantic track sung by Rahman and Shreya Ghoshal. Lastly, 'Maacho' is a quirky yet addictive number sung by Sid Sriram and Shweta Mohan.

Ashok Parwani, Head - South, Sony Music India, said in a statement, "Mersal is a hit on arrival. 100 million streams in unheard of for any film in the south. This is just the beginning, Vijay has cut across geographies and globally too has seen a phenomenal reception."

The movie got caught up in a controversy after the Tamil Nadu unit of the Bharatiya Janata Party (BJP) demanded the removal of specific dialogues which take a dig at the Goods and Services Tax (GST) and Digital India.

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