Satya Paul announces an exciting new chapter as Aditi Rao Hydari joins the brand as Co-Creative Director for an exclusive collection, launching next year. The announcement was made during an immersive showcase by the brand at Lakmē Fashion Week X FDCI that celebrated the quiet poetry and transformative beauty of nature after dusk.
This marks Aditi’s first creative association of its kind with a fashion house, reflecting her deep connection with design, craftsmanship, and storytelling. For Satya Paul, the collaboration builds on its legacy of artistic partnerships and signifies a renewed vision that continues to shape the landscape of contemporary Indian fashion.
Commenting on her new role, Aditi Rao Hydari said, “I am really thrilled and am looking forward to this new creative journey with Satya Paul. The brand’s signature style of reinterpreting the saree with a modern sensibility is exciting . My vision is to build on this foundation by creating versatile, effortless pieces that speak to those who seek beauty and luxury with a strong sense of individuality”
David Abraham, Rakesh Thakore and Kevin Nigli, Satya Paul’s Creative Directors, said “We are delighted to welcome Aditi Rao Hydari as a Co-Creative Director. Her timeless elegance, distinctive style, and deep appreciation for arts and culture, make her the perfect partner for this inspiring new chapter for Satya Paul.”
The Night Garden, an exclusive experience curated by Satya Paul at Lakmē Fashion Week X FDCI, offered guests an immersive glimpse into the brand’s festive prints and drapes imagined in a blooming garden under the stars. True to the brand’s enduring commitment since four decades to contemporize the saree and dress up forward-looking discerning women.